Website Layout and Structure
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Planning Your Website’s Structure - Starting with rough sketches and wireframes, we'll build site and integrate SEO. Techniques for good web design, color schemes, typography, and to provide a good user experience.
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Website Layout and Structure
- 1. SEO Website Layout and Structure GCMW177 Search Engine Optimization
- 2. SEO Planning Your Website’s Structure 1. Start with rough outline – Got your keywords, meta, alts – Defined your audience – Building content 2. Consider monitor sizes 3. Consider user experince 4. Consider browsers 5. Find a hosting service What should I do? GCMW177 Search Engine Optimization
- 3. SEO Web Hosting 1. Price 2. Domian Purchases 3. Reliability 4. Disk space and bandwidth 3. Features - - Site builders - Databases - Multiple domains - Tracking tools 4. Support http://www.findmyhosting.com/ GCMW177 Search Engine Optimization
- 4. SEO Optimize for Other Browsers Firefox IE Chrome Safari Opera 42% 22% 29% 3.6% 2.4% http://www.w3schools.com/browsers/browsers_stats.asp Download and test GCMW177 Search Engine Optimization
- 5. SEO Most Common Monitor Sizes Don’t forget about mobile and tablets GCMW177 Search Engine Optimization
- 6. SEO Ideal Web Page Sizes Most Common Sizes Width: 960px Height: 700px 960 Grid http://960.gs/ GCMW177 Search Engine Optimization
- 7. SEO 960 Grid - http://960.gs/ GCMW177 Search Engine Optimization
- 8. SEO Theme Grouping 1. Start with home page – Answer What Should I do? – What is your conversion goal? 2. How many themes or categories do you have? 3. Theme grouping (shoes) Shoes http:www.rei.com – running shoe section – skate shoes section – hiking boots section – cleats section 4. Link from home page down – Don’t link every page from every other page – Waters down your themes (socks in shoe section) – Streamlines SEO – Better user experince GCMW177 Search Engine Optimization
- 9. SEO Theme Grouping Home About Shoes Accessories Hiking Running Skate All Terrain Cross Country Canvas Timberline Adidas Vans GCMW177 Search Engine Optimization
- 10. SEO Other Pages to Include: 1. Sitemap 2. About me or company 3. Privacy Policy or Terms GCMW177 Search Engine Optimization
- 11. SEO Sitemap Page http://www.apple.com/sitemap/ GCMW177 Search Engine Optimization
- 12. SEO Wireframes 1. Keep loose 2. Get all pages in order 3. Print out and hang on wall 4. Get some feedback 5. Adjust and fill inthe holes 6. User experience GCMW177 Search Engine Optimization
- 13. SEO Eye Tracking Where are the hot spots are your site? GCMW177 Search Engine Optimization
- 14. SEO Wireframes GCMW177 Search Engine Optimization
- 15. SEO Wireframes - Home Page 1. Simple it simple, clean, easy to nav 2. Header 2. Navigation 3. Splash or feature pic 4. Quick links to themes 5. Fill in bottom with support material 6. Above the fold GCMW177 Search Engine Optimization
- 16. Above the Fold - 1024px x 768px 1024px 768px
- 17. SEO Wireframes - Home Page GCMW177 Search Engine Optimization
- 18. SEO Wireframes - Interior Pages 1. Keep UI familiar 2. Begin the vertical nav 2. Give them a way out 3. Splash or feature pic 4. Quick links to themes 5. Fill in bottom with support material GCMW177 Search Engine Optimization
- 19. SEO Wireframes - Interior Pages GCMW177 Search Engine Optimization
- 20. SEO User Experince - Bad GCMW177 Search Engine Optimization
- 21. SEO User Experince - Good GCMW177 Search Engine Optimization