TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets<br />Myrtle Frantilla<br />March 31, 2011<br />http...
TOP 10 Learning Concepts Segmenting Consumer Markets<br />Chapter 8<br />Identifying Market Segments and Targets<br />http...
http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />3<br />Geographic<br />http://myrtlefrantilla.b...
http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />4<br />Geographic<br />
http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />5<br />Geographic<br />Demographic<br />
http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />6<br />Geographic<br />Demographic<br />
Segmenting Consumer Markets<br />7<br />Geographic<br />Demographic<br />Psychographic<br />http://myrtlefrantilla.blogspo...
Segmenting Consumer Markets<br />8<br />Geographic<br />Demographic<br />Psychographic<br />http://myrtlefrantilla.blogspo...
Segmenting Consumer Markets<br />9<br />Geographic<br />Demographic<br />Psychographic<br />Behavioral<br />http://myrtlef...
Segmenting Consumer Markets<br />10<br />Geographic<br />Demographic<br />Psychographic<br />Behavioral<br />http://myrtle...
TOP 10 Learning Concepts Segmenting Business Markets<br />Chapter 8<br />Identifying Market Segments and Targets<br />http...
http://myrtlefrantilla.blogspot.com/<br />Segmenting Business Markets<br />12<br />Demographic<br />http://myrtlefrantilla...
http://myrtlefrantilla.blogspot.com/<br />Segmenting Business Markets<br />13<br />Demographic<br />http://myrtlefrantilla...
Segmenting Business Markets<br />14<br />Demographic<br />Operating Variable<br />http://myrtlefrantilla.blogspot.com/<br ...
Segmenting Business Markets<br />15<br />Demographic<br />Operating Variable<br />http://myrtlefrantilla.blogspot.com/<br ...
Segmenting Business Markets<br />16<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />http://myrtle...
Segmenting Business Markets<br />17<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />http://myrtle...
Segmenting Business Markets<br />18<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational F...
Segmenting Business Markets<br />19<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational F...
Segmenting Business Markets<br />20<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational F...
Segmenting Business Markets<br />21<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational F...
Ch 8: Identifying Market Segments and Targets<br />Segmenting Consumer Markets<br />Segmenting Business Markets<br />22<br...
TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets<br />Myrtle Frantilla<br />March 31, 2011<br />http...
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
Ch 8   identifying market segments and targets
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Transcript of "Ch 8 identifying market segments and targets"

  1. 1. TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets<br />Myrtle Frantilla<br />March 31, 2011<br />http://myrtlefrantilla.blogspot.com/<br />1<br />
  2. 2. TOP 10 Learning Concepts Segmenting Consumer Markets<br />Chapter 8<br />Identifying Market Segments and Targets<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />2<br />
  3. 3. http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />3<br />Geographic<br />http://myrtlefrantilla.blogspot.com/<br />
  4. 4. http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />4<br />Geographic<br />
  5. 5. http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />5<br />Geographic<br />Demographic<br />
  6. 6. http://myrtlefrantilla.blogspot.com/<br />Segmenting Consumer Markets<br />6<br />Geographic<br />Demographic<br />
  7. 7. Segmenting Consumer Markets<br />7<br />Geographic<br />Demographic<br />Psychographic<br />http://myrtlefrantilla.blogspot.com/<br />
  8. 8. Segmenting Consumer Markets<br />8<br />Geographic<br />Demographic<br />Psychographic<br />http://myrtlefrantilla.blogspot.com/<br />
  9. 9. Segmenting Consumer Markets<br />9<br />Geographic<br />Demographic<br />Psychographic<br />Behavioral<br />http://myrtlefrantilla.blogspot.com/<br />
  10. 10. Segmenting Consumer Markets<br />10<br />Geographic<br />Demographic<br />Psychographic<br />Behavioral<br />http://myrtlefrantilla.blogspot.com/<br />
  11. 11. TOP 10 Learning Concepts Segmenting Business Markets<br />Chapter 8<br />Identifying Market Segments and Targets<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />11<br />
  12. 12. http://myrtlefrantilla.blogspot.com/<br />Segmenting Business Markets<br />12<br />Demographic<br />http://myrtlefrantilla.blogspot.com/<br />
  13. 13. http://myrtlefrantilla.blogspot.com/<br />Segmenting Business Markets<br />13<br />Demographic<br />http://myrtlefrantilla.blogspot.com/<br />
  14. 14. Segmenting Business Markets<br />14<br />Demographic<br />Operating Variable<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  15. 15. Segmenting Business Markets<br />15<br />Demographic<br />Operating Variable<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  16. 16. Segmenting Business Markets<br />16<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  17. 17. Segmenting Business Markets<br />17<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  18. 18. Segmenting Business Markets<br />18<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational Factors<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  19. 19. Segmenting Business Markets<br />19<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational Factors<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  20. 20. Segmenting Business Markets<br />20<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational Factors<br />Personal Characterstic<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  21. 21. Segmenting Business Markets<br />21<br />Demographic<br />Operating Variable<br />Purchasing Approaches<br />Situational Factors<br />Personal Characterstic<br />http://myrtlefrantilla.blogspot.com/<br />http://myrtlefrantilla.blogspot.com/<br />
  22. 22. Ch 8: Identifying Market Segments and Targets<br />Segmenting Consumer Markets<br />Segmenting Business Markets<br />22<br />http://myrtlefrantilla.blogspot.com/<br />
  23. 23. TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets<br />Myrtle Frantilla<br />March 31, 2011<br />http://myrtlefrantilla.blogspot.com/<br />23<br />
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