Ch 8   identifying market segments and targets
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Ch 8   identifying market segments and targets Ch 8 identifying market segments and targets Presentation Transcript

  • TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets
    Myrtle Frantilla
    March 31, 2011
    http://myrtlefrantilla.blogspot.com/
    1
  • TOP 10 Learning Concepts Segmenting Consumer Markets
    Chapter 8
    Identifying Market Segments and Targets
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
    2
  • http://myrtlefrantilla.blogspot.com/
    Segmenting Consumer Markets
    3
    Geographic
    http://myrtlefrantilla.blogspot.com/
  • http://myrtlefrantilla.blogspot.com/
    Segmenting Consumer Markets
    4
    Geographic
  • http://myrtlefrantilla.blogspot.com/
    Segmenting Consumer Markets
    5
    Geographic
    Demographic
  • http://myrtlefrantilla.blogspot.com/
    Segmenting Consumer Markets
    6
    Geographic
    Demographic
  • Segmenting Consumer Markets
    7
    Geographic
    Demographic
    Psychographic
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Consumer Markets
    8
    Geographic
    Demographic
    Psychographic
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Consumer Markets
    9
    Geographic
    Demographic
    Psychographic
    Behavioral
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Consumer Markets
    10
    Geographic
    Demographic
    Psychographic
    Behavioral
    http://myrtlefrantilla.blogspot.com/
  • TOP 10 Learning Concepts Segmenting Business Markets
    Chapter 8
    Identifying Market Segments and Targets
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
    11
  • http://myrtlefrantilla.blogspot.com/
    Segmenting Business Markets
    12
    Demographic
    http://myrtlefrantilla.blogspot.com/
  • http://myrtlefrantilla.blogspot.com/
    Segmenting Business Markets
    13
    Demographic
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    14
    Demographic
    Operating Variable
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    15
    Demographic
    Operating Variable
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    16
    Demographic
    Operating Variable
    Purchasing Approaches
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    17
    Demographic
    Operating Variable
    Purchasing Approaches
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    18
    Demographic
    Operating Variable
    Purchasing Approaches
    Situational Factors
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    19
    Demographic
    Operating Variable
    Purchasing Approaches
    Situational Factors
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    20
    Demographic
    Operating Variable
    Purchasing Approaches
    Situational Factors
    Personal Characterstic
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Segmenting Business Markets
    21
    Demographic
    Operating Variable
    Purchasing Approaches
    Situational Factors
    Personal Characterstic
    http://myrtlefrantilla.blogspot.com/
    http://myrtlefrantilla.blogspot.com/
  • Ch 8: Identifying Market Segments and Targets
    Segmenting Consumer Markets
    Segmenting Business Markets
    22
    http://myrtlefrantilla.blogspot.com/
  • TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets
    Myrtle Frantilla
    March 31, 2011
    http://myrtlefrantilla.blogspot.com/
    23