Ministry Matters Media Kit
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Media and Advertising sales kit for MinistryMatters.com, a major Christian leadership research and community website

Media and Advertising sales kit for MinistryMatters.com, a major Christian leadership research and community website

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Ministry Matters Media Kit Document Transcript

  • 1. MinistryMatters.com Media Kit | Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745. 1
  • 2. 2 | MinistryMatters.com Media Kit INTRODUCTION A striking number of Christian leaders have turned to the Internet to get material for sermons, worship, education programs, and matters of doctrine. Some ministers say that of the approximately 38 sermons they preach annually, about 50% of those are based on ideas found on the Internet. Most pastors devote about 15 hours each week to sermon research, writing, and delivery. Many pastors find the task of effective sermon preparation daunting without the aid of online resources. 81% 77% 72% 59% 57% 54% have obtained have sought information on the Bible, Torah, or other scriptures have gotten devotional resources have searched for information on matters of doctrine have found have sought information on matters of faith information for worship services from information on other denominations and faiths the Internet Ministry Matters™ delivers targeted and useful content that users are drawn back to on a daily and weekly basis as part of their worship planning ritual. Whether building brand awareness or promoting a particular product or service, advertisers will benefit from access to this highly engaged and mobile audience. Ministry Matters™ utilizes Disqus functionality within the site to promote easy and secure communication between users and Ministry Matters™ editors. Users are not required to create an account on MinistryMatters.com in order to comment on articles, videos, or blogs. With a fully optimized mobile site, Ministry Matters™ is able to deliver a rich media experience no matter the screen size. Over 29% of MinistryMatters.com’s web traffic currently comes from either a mobile or tablet device. Advertisers will receive metrics on click-throughs and impressions. Additional site metrics may also be available upon discussion. Over 29% of MinistryMatters.com’s web traffic currently comes from either a mobile or tablet device (October 2013). Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745.
  • 3. MinistryMatters.com Media Kit | DEMOGRAPHICS MM User Roles April 2013 MM Users Church Attendance April 2013 MM User Denominations April 2013 n=3298 n=1287 n=2922 Nearly 22% of MinistryMatters.com’s web traffic currently comes from either a mobile or tablet device (July 2013). The MinistryMatters.com newsletter boasts an impressive 25% average open rate and a 20% click-through rate. Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745. 3
  • 4. 4 | MinistryMatters.com Media Kit ADVERTISING OPPORTUNITIES To maintain the Ministry Matters™ standard of providing trusted and high-quality Christian content, the editorial team reserves the right to request revisions to or refuse any advertising. 270 x 135 270 x 270 270 x 135 270 x 270 NEWSLETTER SPONSORSHIP The MinistryMatters.com newsletter reaches 85,000 individuals every week and boasts an impressive 25% average open rate and a nearly 20% click-through rate, as ONLINE SITE BANNERS LOCATION IMPRESSIONS SIZE well as a 0.10% opt-out rate. Average clicks for a weekly COST Home sidebar >700,000 270x270 $750 270x135 $500 email range around 7,500 and emails and content shares are among our best drivers of new readers. Pricing begins at $1,000 and may include a side ad in the Preach, Lead, >500,000 270x270 $500 Worship sidebar 270x135 $350 newsletter, top or bottom banner ads, or a sponsored story. Teach and Reach >200,000 270x270 $350 sidebar 270x135 $250 a tweet. Please call so we can tailor a presence based on All email sponsorships also include a Facebook mention and your goals. Only one email sponsorship is available per week. MinistryMatters.com homepage ads average 700,000 impressions per month. Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745.
  • 5. MinistryMatters.com Media Kit | 920 x 363 620 x 349 Homepage hero Portal hero ADVERTORIALS Upon acceptance of the advertorial request, a Ministry Matters™ professional editors will fairly review your product, service, or other offering, and create a targeted hero banner and article. Book or video products must be available for sale on MinistryMatters.com. There will be no direct links off of MinistryMatters.com in the hero banner images, all links will go to either a custom article or a Bin (grouping of content from the site). Advertiser will have final approval on review before posting. Package also includes a Ministry Matters™ Facebook page mention, sponsored tweet, and inclusion on our Pinterest account if editors deem it applicable. Advertisers are encouraged to provide video or audio clips, downloadable chapter samples, or other materials that can be offered free to viewers. COST: Starting at $3,500. Contact us for more information. Will be customized based on your specific product and site placement. (1) Homepage hero size: 920x363 (2) Portal hero size: 620x349 Site visitors over the past year are evenly split between new and returning visitors. Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745. 5
  • 6. 6 | MinistryMatters.com Media Kit PODCAST / VIDEO BUMPERS / AUTHOR INTERVIEWS Upon acceptance of the advertorial request, a Ministry Matters™ multimedia editor will design a Google hangout, author interview, vlog post, or video bumper for an existing product trailer or video demo based on your specific needs. Package includes a mention on Ministry Matter’s Facebook page, a sponsored tweet, a homepage feature or mention, and may be included on the tab portals as well. Advertisers are encouraged to provide video or audio clips, downloadable chapter samples, or other materials that can be offered free to viewers. COST:  tarting at $1,200. Contact us for more information. S Will be customized based on your specific product and need. PORTAL PAGE The MinistryMatters.com editorial team will create a fully branded, shareable portal page to support your product. All products must be available for sale on MinistryMatters.com to be eligible for a portal. Advertiser may suggest related products to be merchandised on the page and send enhanced author bios, additional images, audio or video, or downloadable samples. Advertisers also receive a custom MinistryMatters.com URL as part of this package (e.g. http://www.MinistryMatters.com/Converge). Portal pages will also include a hero banner either on the homepage or tab portal page, a Facebook posting, a sponsored tweet, and will be featured on the homepage. COST:  tarting at $2,500. Contact us for more information. S Your package will be customized based on your specific product and advertising goals. MinistryMatters.com has garnered over 4.3 million pageviews this year. Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745.
  • 7. MinistryMatters.com Media Kit | ANALYTICS (November 2012 - November 2013) 13,000+ 8,500+ Facebook fans Twitter followers 850,000 1.7 Million Unique visitors Visitors of social traffic comes from Facebook of referral traffic comes from our newsletter new visitors Other 13% Tablet Firefox 15% 91% 25% 48% Mobile Internet Explorer 30% 9% 13% Chrome 20% Desktop 78% Safari 22% Browsers Device Overview Over 30 seminary libraries offer Premium MinistryMatters.com subscriptions to their students and professors including: Princeton, Duke, Asbury, United Theological Seminary, and Belmont. Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745. 7
  • 8. 8 | MinistryMatters.com Media Kit Age & Gender Demographics of people who like MinistryMatters Facebook page with the demographics of Facebook’s total population. Your Fans All of Facebook 0.7% Women 32% 46% Your Fans 0% 68% 5% All of Facebook 13-17 Your Fans 54% All of Facebook Men 18-24 25-34 9% 6% 2% 9% 35-44 45-54 55-64 18% 23% 15% 8% 65+ 3% 0.1% 1% Content Stats 1 This Sunday 2 3 Spiritual Gifts Survey Library Search Traffic Top Queries Sermon Series/ Sermon Ideas Prayer Stewardship Email advertising@ministrymatters.com to begin designing your custom advertising campaign. | Worship Resources Need immediate assistance? Give us a call at 615.749.6745.