1. SERTAB ERENER IN DIGITAL MEDIA A.CEYDA TUĞLU MUSTAFA ABBASOĞLU WEB 2.0: DIGITAL AGE BUSINESS
2. Sertab Erener Born in 1964 Started her musiccareeraftergraduatingTurkishState Music Conservatory Backvocalistfor Sezen Aksu Workedwith Fahir Atakoğlu Jingles Lal (album) Turkeyvoted #1st in Eurovision SongContest 2003, Estonia ‘Everywaythat i can’ by Demir Demirkan
3. Sertab Erener in Digital Media Successfulcareer 5 millioncopiessold. Number of her fans has beenincreasing since then. Social Networks startedtoboom Facebook andMySpacebeingwidelyused. Non-official fan pages Awarenesstheyneedtomanagetheir online presence Needforprofessionalsupport
5. Sertab.com Official Web site since 2005, revised 2009 Designedby “a professional services agency that has been creating award-winning interactive experiences since 2003.” Nokia, Kraft FoodsTurkey, Dream TV, GarantiBanketc. Agency in charge DigitalMediaagency, Co-foundedby ÖzgurAlaz,ex-blogger at expertise in community management and social media campaigns Starbucks, İş Bankası, Nissan, Tivibuetc.
7. Sertab.com: Site Content LINKS TO SOCIAL NETWORKS Embedded and Pop-upcontent ANNOUNCEMENTS FANS EVENTS NEWSLETTER VIDEOS MUSIC Songsshescrobbled at PHOTOS Officialand Fan uploads
9. Sertab Erener in Digital Media: In-houseteam Interviewwith Serra Arabacıoğlu Undergrad.in Art ManagementatYıldız Technical University. Started her socialmediacareer at SupportedGaraj İstanbul’s online presence Under supervision of Mehmet Ali Alaboraandsomecommunicationexperts New opening: hiredbySertabErener and DemirDemirkan Commonmusic project “Painted on Water” in 2009. POW is a projectfor USA, New York.
10. Digital Media Success #1 ‘Celebrities who use Social Media Most Efficiently’, Webrazzi 2009 #2 ‘Celebrities who use Social Media Most Efficiently’ Webrazzi 2010 #1
11. Digital Media Success: Factors Acting and adapting fast to the digital media Personallyinvolved Writes her own tweets Supervisesallactivity Tookprofessionalguidance Same tone of voice at allplatforms Gives attention to the requests of her fans Performancefootage of her earliercareeruploadedupon fan request Image comesfirst: No cheesycampaigns Rareticketandalbumgive-aways Avoidpushysalespromotions
12. Digital Media Success: Factors Online presence is a strong part of what your brand tells to your audience. Fan count has never been underestimated. non-official pages invitedto a merge. Numberscount, but avoidcampaigningformerenumbers Contact a fraction of theirfans on a morepersonalbasis.
13. Digital Media Success: Factors Fierce Fan In a virtualcompetitionwithotherfans Moreactive Talkstootherfans Organizesthem Getsawardedforcontribution
14. Digital Media Presence: Effects on Marketing Being present on social networks gives the brand the ability to interact with masses and to convey your message over to them: “It’s like passing on Erener’s philosophy to fans.” On social media, not only concert or tour news is being shared; books that Sertab read, films that she have been to, what she liked, what she did not approve. The mass is being transformed into a community that wonders aboutanything relatedto the artist. More than a simple promoting activity, it creates an image of an artist, a perception of yourbrand.
15. A Digital Media Project: Rengarenk Campaignfor her musicalbum ‘Rengarenk’ Askedfans to send their most colorful pictures. Winner gottotalk with Sertab on High contribution No costs
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17. TrendsandSertab.com’sfuture Noted Facebook #1 Turkishusertendancy Sharing is easy Applications RevisedMySpacepage, howevertrafficfalls. Popularity: Facebook, Twitter andcollaborative “dictionaries” like Sertab Erener is pleasedwiththework Aware of theimportance of Web 2.0 FinancesSerra’straining Workshops
