A virtual community can be built with just one basic tool!
A single person
e.g. A blogger using a simple blog (with series of tactics to develop a following)
One person or a like-minded group (with an opportunity)
A Web 2.0 Lesson from the Consumer Web Never underestimate the importance of promotion to success
Wikipedia Number of Participants Degree of Individual Engagement Information Consumers Editors & Contributors A single, content-centric platform = Enterprise Wiki A Web 2.0 Lesson from the Consumer Web
The questions are: “ Which technology tool or tools are best?” “ How should they be deployed?”
Community Group of people sharing a common understanding who reveal themselves by using the same language, manners, tradition and law. en.wiktionary.org /wiki/community
Community … In human communities, intent, belief, resources, preferences, needs, risks and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness… en.wikipedia.org /wiki/Community
Community… … In sociology, the concept of community has caused infinite debate … en.wikipedia.org /wiki/Community
Community of Practice The concept of a community of practice (often abbreviated as CoP) refers to the process of social learning that occurs and shared sociocultural practices that emerge and evolve when people who have common goals interact as they strive towards those goals. http://en.wikipedia.org/wiki/Community_of_practice
Virtual Community of Practice To some a virtual community of practice is a misnomer as the original concept of a community of practice (CoP) was based around situated learning in a co-located setting. However, with increasing globalization and the continued growth of the Internet many now claim that virtual CoPs do exist… http://en.wikipedia.org/wiki/Virtual_Community_of_Practice
Domain : the area of knowledge that brings the community together, gives it its identity, and defines the key issues that members need to address.
A community of practice is not just a personal network: it is about something. Its identity is defined not just by a task, as it would be for a team, but by an "area" of knowledge that needs to be explored and developed.
Community : the group of people for whom the domain is relevant, the quality of the relationships among members, and the definition of the boundary between the inside and the outside.
A community of practice is not just a Web site or a library; it involves people who interact and who develop relationships that enable them to address problems and share knowledge.
Practice : the body of knowledge, methods, tools, stories, cases, documents, which members share and develop together.
A community of practice is not merely a community of interest. It brings together practitioners who are involved in doing something. Over time, they accumulate practical knowledge in their domain, which makes a difference to their ability to act individually and collectively.
Clearly defined in the charter and design for top-down
A focus of interest for bottom-up
Community Membership & Interactions
How do people join? Who should join?
Balance security/permissions against openness
Pick the right tools from the collaborative toolset
Contained within documents, wikis, discussions, forums, blogs
A confusing range of choices
Ease of creation and ease of access are critical
The Spectrum & Domain of Virtual Enterprise Communities Number of Participants Degree of Individual Engagement Team Customers CoP Dept. Intranet Area of Knowledge Tasks Shared Product Common Roles Shared Role = Employee Enterprise 2.0 Collaboration & Content Creation Content Consumption
Other Kinds of Virtual Communities? Number of Participants Degree of Individual Engagement Team Customers CoP Dept. Intranet ? Web 2.0 Lessons from the Consumer Web
Facebook, MySpace, LinkedIn, etc. Number of Participants Degree of Individual Engagement Users Social networks create opportunities for self-organizing communities based on a selected focus Community A Web 2.0 Lesson from the Consumer Web