IPMA FORUM 2008 Web 2.0 and State Government Mary Paynton Schaff Reference Librarian Washington State Library Office of the Secretary of State

State Library’s Web 2.0 Presence Blog on Wordpress Pictures on Flickr Chat with Meebo

State Library’s Web 2.0 Presence Mashups on Platial Featured books on LibraryThing Featured articles on CiteULike Featured bookmarks On Del.icio.us Documents in the News

State Library’s Web 2.0 Presence Internal wiki on PBWiki In progress wiki on Wetpaint

Why the State Library Went 2.0 To reach new audiences To push our content beyond the borders of our website To create/renew our community Improve internal communication To see if it was possible

To reach new audiences

To push our content beyond the borders of our website

To create/renew our community

Improve internal communication

To see if it was possible

Why Government is Going 2.0? Transparency Accountability Responsiveness Humanization Citizen Engagement Marketing

Transparency

Accountability

Responsiveness

Humanization

Citizen Engagement

Marketing

The Challenges Defining your project and audience Making your pitch Getting support from executive staff Getting support from IT Dedicating staff time Deciding how to handle comments Ethical considerations Knowing when to call it quits

Defining your project and audience

Making your pitch

Getting support from executive staff

Getting support from IT

Dedicating staff time

Deciding how to handle comments

Ethical considerations

Knowing when to call it quits

Coping Strategies Develop policies or guidelines Budget time and some money Know your audience and the culture of social networking sites Encourage participation and feedback (internal and external Read blogs on technology and subjects of interest

Develop policies or guidelines

Budget time and some money

Know your audience and the culture of social networking sites

Encourage participation and feedback (internal and external

Read blogs on technology and subjects of interest

10 Tips for Blogging by Public Sector Executives Define yourself and your purpose Do it yourself! Make a time commitment Be regular Be generous Have a “hard hide” Spell-check Don’t give too much information Consider multimedia Be a student of blogging The Blogging Revolution: Government in the Age of Web 2.0. By David C. Wyld, IBM Center for The Business of Government www.businessofgovernment.org

Define yourself and your purpose

Do it yourself!

Make a time commitment

Be regular

Be generous

Have a “hard hide”

Spell-check

Don’t give too much information

Consider multimedia

Be a student of blogging

The Blogging Revolution: Government in the Age of Web 2.0. By David C. Wyld, IBM Center for The Business of Government

www.businessofgovernment.org

Reap the 2.0 Benefits Increased external awareness of your agency and its activities Diversified dialogue about agency activities and goals Better internal understanding of new technologies Internal “culture of play” and willingness to experiment Peer or industry recognition

Increased external awareness of your agency and its activities

Diversified dialogue about agency activities and goals

Better internal understanding of new technologies

Internal “culture of play” and willingness to experiment

Peer or industry recognition

Questions? Comments? Mary Paynton Schaff Reference Librarian Washington State Library Contact me: [email_address] wastatelib.wordpress.com Facebook Presentation available on Slideshare.net

Mary Paynton Schaff

Reference Librarian

Washington State Library

Contact me:

[email_address]

wastatelib.wordpress.com

Facebook