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Web 2.0 and State Government



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  • 1. IPMA FORUM 2008 Web 2.0 and State Government Mary Paynton Schaff Reference Librarian Washington State Library Office of the Secretary of State
  • 2. State Library’s Web 2.0 Presence Blog on Wordpress Pictures on Flickr Chat with Meebo
  • 3. State Library’s Web 2.0 Presence Mashups on Platial Featured books on LibraryThing Featured articles on CiteULike Featured bookmarks On Del.icio.us Documents in the News
  • 4. State Library’s Web 2.0 Presence Internal wiki on PBWiki In progress wiki on Wetpaint
  • 5. Why the State Library Went 2.0
    • To reach new audiences
    • To push our content beyond the borders of our website
    • To create/renew our community
    • Improve internal communication
    • To see if it was possible
  • 6. Why Government is Going 2.0?
    • Transparency
    • Accountability
    • Responsiveness
    • Humanization
    • Citizen Engagement
    • Marketing
  • 7. The Challenges
    • Defining your project and audience
    • Making your pitch
    • Getting support from executive staff
    • Getting support from IT
    • Dedicating staff time
    • Deciding how to handle comments
    • Ethical considerations
    • Knowing when to call it quits
  • 8. Coping Strategies
    • Develop policies or guidelines
    • Budget time and some money
    • Know your audience and the culture of social networking sites
    • Encourage participation and feedback (internal and external
    • Read blogs on technology and subjects of interest
  • 9. 10 Tips for Blogging by Public Sector Executives
    • Define yourself and your purpose
    • Do it yourself!
    • Make a time commitment
    • Be regular
    • Be generous
    • Have a “hard hide”
    • Spell-check
    • Don’t give too much information
    • Consider multimedia
    • Be a student of blogging
    • The Blogging Revolution: Government in the Age of Web 2.0. By David C. Wyld, IBM Center for The Business of Government
    • www.businessofgovernment.org
  • 10. Reap the 2.0 Benefits
    • Increased external awareness of your agency and its activities
    • Diversified dialogue about agency activities and goals
    • Better internal understanding of new technologies
    • Internal “culture of play” and willingness to experiment
    • Peer or industry recognition
  • 11. Questions? Comments?
    • Mary Paynton Schaff
    • Reference Librarian
    • Washington State Library
    • Contact me:
    • [email_address]
    • wastatelib.wordpress.com
    • Facebook
    Presentation available on Slideshare.net