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Web 2.0 and State Government

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Web 2.0 and State Government

  1. 1. IPMA FORUM 2008 Web 2.0 and State Government Mary Paynton Schaff Reference Librarian Washington State Library Office of the Secretary of State
  2. 2. State Library’s Web 2.0 Presence Blog on Wordpress Pictures on Flickr Chat with Meebo
  3. 3. State Library’s Web 2.0 Presence Mashups on Platial Featured books on LibraryThing Featured articles on CiteULike Featured bookmarks On Del.icio.us Documents in the News
  4. 4. State Library’s Web 2.0 Presence Internal wiki on PBWiki In progress wiki on Wetpaint
  5. 5. Why the State Library Went 2.0 <ul><li>To reach new audiences </li></ul><ul><li>To push our content beyond the borders of our website </li></ul><ul><li>To create/renew our community </li></ul><ul><li>Improve internal communication </li></ul><ul><li>To see if it was possible </li></ul>
  6. 6. Why Government is Going 2.0? <ul><li>Transparency </li></ul><ul><li>Accountability </li></ul><ul><li>Responsiveness </li></ul><ul><li>Humanization </li></ul><ul><li>Citizen Engagement </li></ul><ul><li>Marketing </li></ul>
  7. 7. The Challenges <ul><li>Defining your project and audience </li></ul><ul><li>Making your pitch </li></ul><ul><li>Getting support from executive staff </li></ul><ul><li>Getting support from IT </li></ul><ul><li>Dedicating staff time </li></ul><ul><li>Deciding how to handle comments </li></ul><ul><li>Ethical considerations </li></ul><ul><li>Knowing when to call it quits </li></ul>
  8. 8. Coping Strategies <ul><li>Develop policies or guidelines </li></ul><ul><li>Budget time and some money </li></ul><ul><li>Know your audience and the culture of social networking sites </li></ul><ul><li>Encourage participation and feedback (internal and external </li></ul><ul><li>Read blogs on technology and subjects of interest </li></ul>
  9. 9. 10 Tips for Blogging by Public Sector Executives <ul><li>Define yourself and your purpose </li></ul><ul><li>Do it yourself! </li></ul><ul><li>Make a time commitment </li></ul><ul><li>Be regular </li></ul><ul><li>Be generous </li></ul><ul><li>Have a “hard hide” </li></ul><ul><li>Spell-check </li></ul><ul><li>Don’t give too much information </li></ul><ul><li>Consider multimedia </li></ul><ul><li>Be a student of blogging </li></ul><ul><li>The Blogging Revolution: Government in the Age of Web 2.0. By David C. Wyld, IBM Center for The Business of Government </li></ul><ul><li>www.businessofgovernment.org </li></ul>
  10. 10. Reap the 2.0 Benefits <ul><li>Increased external awareness of your agency and its activities </li></ul><ul><li>Diversified dialogue about agency activities and goals </li></ul><ul><li>Better internal understanding of new technologies </li></ul><ul><li>Internal “culture of play” and willingness to experiment </li></ul><ul><li>Peer or industry recognition </li></ul>
  11. 11. Questions? Comments? <ul><li>Mary Paynton Schaff </li></ul><ul><li>Reference Librarian </li></ul><ul><li>Washington State Library </li></ul><ul><li>Contact me: </li></ul><ul><li>[email_address] </li></ul><ul><li>wastatelib.wordpress.com </li></ul><ul><li>Facebook </li></ul>Presentation available on Slideshare.net

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