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  • 1. Case Study #2: Call of Duty
  • 2. Call of Duty  Originally released in 2003  Developed by Infinity Ward  Published by Activision  First Person or Third Person shooter game.  The game simulates infantry and combined arms battles.  Started as a PC game, but now plays on consoles and handhelds.  Has grown into a FRANCHISE with several spin off games.
  • 3. Activision’s home page
  • 4. Screenshots used for advertising
  • 5. Franchise spin-off “chapters”
  • 6. PLAYERS  100 million sales – to end of 2011  40 million active players  10 million players use the online service CoD Elite  Call of Duty Endowment – a charity which promised to donate $1 million to the welfare of US military veterans.
  • 7. Merchandise  Mainly figurines and trading cards.
  • 8. Billboards “there’s a soldier in all of us”
  • 9. Urban transportation
  • 10. Is it just a game?
  • 11. Is the game too realistic?  Some people think that Call of Duty and other similar “shoot-em-ups” provide players with too much practice with fire-arms and too much knowledge of modern warfare techniques.  There have been stories in the media of the US Army actively recruiting CoD players because they are easier and quicker to train in combat techniques.  The US Army denies this.
  • 12. Practice for terrorists?
  • 13. Violent games The Media Debate in this area is:  Do violent games make players violent in real life?  Does being exposed to on-screen violence desensitise players to the realities of real- world violence?
  • 14. Where is the evidence?  There are many examples of mass-murders (unfortunately, many in the USA) being committed by hard-core gamers.  This tends to result in knee-jerk reactions from psychologists and sociologists – and right-wind politicians - who wish to ban games which appear to “promote” violence.  There are similar arguments surrounding Grand Theft Auto.
  • 15. Make up your own mind…  You need to form your own opinions about this.  It may seem like a silly argument and you make thin that you know the answer.  How might you feel if it was your own son and daughter playing these games?  In ten (or less) years time some of you may well have your own children.  Will your opinion remain the same then?