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Advertising Agencies with Large Number of Billboards- Global Advertisers
- 2. 'Innovation, customization and flexibility' Sanjeev Gupta, MD, Global Advertisers, says outdoor media players need to embrace new approaches to beat conservative market projections After a slow year, there is reason to cheer for the OOH Industry. The Pitch Madison Media Advertising Outlook 2014 report expects OOH to attract ad spends of above Rs. 2 crore (approx) in the year ahead. Sanjeev Gupta, MD, Global Advertisers, says the future could be brighter than projected. " We remained optimistic despite grim predictions made last year by creating customised packages, suggesting solutions and being flexible enough to accommodate clients demands like accepting barter, easy payment terms and offering free services like PR and online support. I believe we can do it this year too. We can trump all predictions." The Pitch Madison Media Advertising Outlook 2014 that was made public on February 19 at the ITC Grand Maratha, Mumbai, also foresees a growth in the advertising market by 16.8 percent thanks to the Lok Sabha and State assembly elections.
- 3. Sam Balsara of Madison World said that 2013 was not bad at all considering that the ad industry grew by 10 percent after three rather bleak years. The industry which stood at Rs. 28,694 crore in 2012 grew to Rs. 31,877 crore in 2013. The report expects the outdoor advertising medium to grow by 8.2 per cent to gather revenues of about Rs. 2,138 crore. Since the Outdoor medium has evolved in malls and multiplexes, experts suggest that it still holds out a good deal of hope and potential. Brands want to engage with the consumers more than ever before. Traditional Outdoor Media like hoardings, gantries and pole kiosks etc is expected to grow at 7.3 percent and bring in Rs. 1,463 crore in the year ahead.