9. Everything has changed so you no longer control your brand.
It's controlled by people on social networks
10. Lucky for you I understand how to influence the conversation and can save you from
imminent bankruptcy and irrelevance
11. Obama won the election because of Internet and nothing else
12. Confusing collection of silly named Web 2.0 businesses that probably don't exist.
You're probably thinking – what the f*ck I've never heard of these … that is the point.
They're all massive.
13. Marketing is now this – if you don't know this you're a douche.
You should now feel a little insecure about your handle on this marketing game