Social Media: The Future is Now


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I prepared this presentation on behalf of OMD Think Fresh – an internal festival of ideas and knowledge around the concept – 'The Future is Now'.

Published in: Business, Technology
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  • Erik Qualman Socialnomics
  • Social Media: The Future is Now

    1. 1. SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while
    2. 2. For the die-hard tweeters… <ul><li>#OMDTF </li></ul><ul><li>For the non-tweeters… </li></ul><ul><li>#WTF? </li></ul>
    3. 3. Life as a profile: ‘KateKendall’
    4. 4. The other me @  Marketing magazine &
    5. 5. When you think of social media: <ul><li> Don’t just think of Twitter! </li></ul>
    6. 6. Delicious tag cloud
    7. 7. What you’ve heard: <ul><li>It’s about the conversation and dialogue </li></ul><ul><li>You need to listen </li></ul><ul><li>It’s not another channel to broadcast a message </li></ul><ul><li>“Engagement, engagement, engagement!” </li></ul><ul><li>Providing , rather than, exchanging ‘value’ </li></ul><ul><li>The ‘Relationship Economy’ – connections and the influencers </li></ul>
    8. 8. Balance <ul><li>It’s no longer about joining the conversation… or owning the conversation for that matter – it’s about having a conversation. </li></ul>
    9. 9. And the longevity of social media is?
    10. 10. All in the latest viral
    11. 11. Basically…
    12. 12. It doesn’t even have to be about marketing
    13. 13. Social media is ‘tool city’
    14. 14. Grading
    15. 15. Grading
    16. 16. Efficiency & Tracking
    17. 17. Efficiency & Tracking
    18. 18. Efficiency & Tracking
    19. 19. Efficiency & Tracking
    20. 20. Monitoring
    21. 21. More monitoring <ul><li>Freebies: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>$$$: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    22. 22. Twitter Research
    23. 23. Twitter Research
    24. 24. Engagement
    25. 25. Anti brand-jacking
    26. 26. Social media planning… <ul><li>Long-term strategies with short-term tactics </li></ul><ul><li>Experiment, enjoy and inject personality into the tactical execution </li></ul><ul><li>But, approach the overarching strategic message seriously with consideration and consistency </li></ul>
    27. 27. A question: <ul><li>Do you have the passion, time and resources? </li></ul><ul><li>If the answer is no, either: </li></ul><ul><ul><li>A) Wait until you have all three to continue </li></ul></ul><ul><ul><li>Or </li></ul></ul><ul><ul><li>B) Find all three so you don’t lose out to your competitors </li></ul></ul>
    28. 28. What have people been doing?
    29. 29. The good
    30. 30. The good
    31. 32. The bad
    32. 33. And, the ugly
    33. 34. Twitter brand dump <ul><li>13CABS </li></ul><ul><li>Victorian Police </li></ul><ul><li>Armadale Cellars </li></ul><ul><li>The Westin Melbourne </li></ul><ul><li>News Digital Media Press </li></ul><ul><li>Mag Nation </li></ul><ul><li>Dave Hughes </li></ul>
    34. 35. The next Twitter? <ul><li>Taking the newly-formed online community offline – meetups, tweetups, coffee mornings, clubs, groups </li></ul><ul><li>Face-to-face interaction without borders </li></ul><ul><li>Think of social media as community media </li></ul>
    35. 36. Integration with other media is the key to social media’s success
    36. 37. Meeting the objectives <ul><li>This is permanent </li></ul><ul><li>This is fully inclusive – it’s for all </li></ul><ul><li>You decide how you use it </li></ul><ul><li>Research, admire and emulate successful brands (it’s the survival of the fittest) </li></ul>
    37. 38. Just remember <ul><li>There are too many experts and </li></ul><ul><li>Too much silo thinking </li></ul><ul><li>You don’t need to ask the ‘influencers’ – ask your customers or the masses </li></ul><ul><li>Look outside your industry </li></ul><ul><li>Look to the layperson – champion your offline audience </li></ul><ul><li>Get the support you need internally </li></ul>
    38. 39. Come along to #socialmelb <ul><li>User-led social extension of online interaction </li></ul><ul><li>Friday, 8am @ Mr Tulk, State Library of Victoria </li></ul><ul><li>Follow @socialmelb on Twitter </li></ul>