Social Media: The Future is Now

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I prepared this presentation on behalf of OMD Think Fresh – an internal festival of ideas and knowledge around the concept – 'The Future is Now'.

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  • Erik Qualman Socialnomics
  • http://twitter.grader.com/
  • http://twitter.grader.com/
  • Social Media: The Future is Now

    1. 1. SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while
    2. 2. For the die-hard tweeters… <ul><li>#OMDTF </li></ul><ul><li>For the non-tweeters… </li></ul><ul><li>#WTF? </li></ul>
    3. 3. Life as a profile: ‘KateKendall’
    4. 4. The other me @  Marketing magazine & Marketingmag.com.au
    5. 5. When you think of social media: <ul><li> Don’t just think of Twitter! </li></ul>
    6. 6. Delicious tag cloud http://www.wordle.net/create
    7. 7. What you’ve heard: <ul><li>It’s about the conversation and dialogue </li></ul><ul><li>You need to listen </li></ul><ul><li>It’s not another channel to broadcast a message </li></ul><ul><li>“Engagement, engagement, engagement!” </li></ul><ul><li>Providing , rather than, exchanging ‘value’ </li></ul><ul><li>The ‘Relationship Economy’ – connections and the influencers </li></ul>
    8. 8. Balance <ul><li>It’s no longer about joining the conversation… or owning the conversation for that matter – it’s about having a conversation. </li></ul>
    9. 9. And the longevity of social media is?
    10. 10. All in the latest viral http://socialnomics.net
    11. 11. Basically… http://www.gapingvoid.com
    12. 12. It doesn’t even have to be about marketing
    13. 13. Social media is ‘tool city’
    14. 14. Grading http://twitter.grader.com/
    15. 15. Grading http://twitterscore.net/
    16. 16. Efficiency & Tracking http://hootsuite.com/index.php
    17. 17. Efficiency & Tracking http://www.twaitter.com/Default.aspx
    18. 18. Efficiency & Tracking http://twitterfeed.com/
    19. 19. Efficiency & Tracking http://cotweet.com/
    20. 20. Monitoring http://www.whostalkin.com/ http://www.socialmention.com/
    21. 21. More monitoring <ul><li>Freebies: </li></ul><ul><li>http://www.google.com/alerts </li></ul><ul><li>http://alerts.yahoo.com </li></ul><ul><li>http://search.twitter.com </li></ul><ul><li>$$$: </li></ul><ul><li>http://www.nielsen-online.com </li></ul><ul><li>http://www.radian6.com </li></ul><ul><li>http://www.buzznumbers.com.au </li></ul><ul><li>http://www.sentimentmetrics.com </li></ul>
    22. 22. Twitter Research
    23. 23. Twitter Research
    24. 24. Engagement http://www.engagementdb.com
    25. 25. Anti brand-jacking http://knowem.com/
    26. 26. Social media planning… <ul><li>Long-term strategies with short-term tactics </li></ul><ul><li>Experiment, enjoy and inject personality into the tactical execution </li></ul><ul><li>But, approach the overarching strategic message seriously with consideration and consistency </li></ul>
    27. 27. A question: <ul><li>Do you have the passion, time and resources? </li></ul><ul><li>If the answer is no, either: </li></ul><ul><ul><li>A) Wait until you have all three to continue </li></ul></ul><ul><ul><li>Or </li></ul></ul><ul><ul><li>B) Find all three so you don’t lose out to your competitors </li></ul></ul>
    28. 28. What have people been doing?
    29. 29. The good
    30. 30. The good
    31. 32. The bad
    32. 33. And, the ugly
    33. 34. Twitter brand dump <ul><li>13CABS </li></ul><ul><li>Victorian Police </li></ul><ul><li>Armadale Cellars </li></ul><ul><li>The Westin Melbourne </li></ul><ul><li>News Digital Media Press </li></ul><ul><li>Mag Nation </li></ul><ul><li>Dave Hughes </li></ul>
    34. 35. The next Twitter? <ul><li>Taking the newly-formed online community offline – meetups, tweetups, coffee mornings, clubs, groups </li></ul><ul><li>Face-to-face interaction without borders </li></ul><ul><li>Think of social media as community media </li></ul>
    35. 36. Integration with other media is the key to social media’s success
    36. 37. Meeting the objectives <ul><li>This is permanent </li></ul><ul><li>This is fully inclusive – it’s for all </li></ul><ul><li>You decide how you use it </li></ul><ul><li>Research, admire and emulate successful brands (it’s the survival of the fittest) </li></ul>
    37. 38. Just remember <ul><li>There are too many experts and </li></ul><ul><li>Too much silo thinking </li></ul><ul><li>You don’t need to ask the ‘influencers’ – ask your customers or the masses </li></ul><ul><li>Look outside your industry </li></ul><ul><li>Look to the layperson – champion your offline audience </li></ul><ul><li>Get the support you need internally </li></ul>
    38. 39. Come along to #socialmelb <ul><li>User-led social extension of online interaction </li></ul><ul><li>Friday, 8am @ Mr Tulk, State Library of Victoria </li></ul><ul><li>Follow @socialmelb on Twitter </li></ul>

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