Presentation is about why why beautiful things work better

1. Attractive things work
better

2. Hi,
I am Marian Mota,
UX Designer
at SoftServe.

3. Why clean car
drives faster?

4. Why MacBook performs
better

5. Because Design Matters

6. Emotionality as the
level of evolution

7. Height is the danger

8. Crocodile is a danger

9. Everybody
loves kitties

10. And children

11. Which figures are Krakachi and Ololy

12. Which figures are Krakachi and Ololy
Krakachi Ololy

14. Positive emotional states are critical
for learning, knowledge and
creativity.
Beautiful
things
Good
Emotions
Faster
Solution

15. Negative affect focuses cognition,
enhancing depth-first processing
and minimizing distractions
Ugly
things
Negative
Emotions
Longer
Solution

16. BEST PRODUCT=
TECHNOLOGY +
DESIGN

17. Engineering
stage
Design
stage

18. Функціональний
Надійний
Зручний
Приносячий
Задоволення
Mercedes 19
Old Hyundai

19. New Hyundai

20. First Phone
1983

21. Phone
2012

23. What about 1-С?
Functional but ugly

24. Functional
Safe
Comfortable
Bringing
pleasure

25. Benefits

26. Esthetic

28. Emotional attraction

31. Building trust

33. by New York Times

34. Ability to
forgive

37. Summary
Design aesthetics affect usability
Negative affect can make some simple tasks
difficult, positive affect can make some
difficult tasks easier