(Oct 2009) Emotions and Design, a Mobile UI Designer's Perspective

2,177 views

Published on

Working version 0.91
Presented at Mobile Monday Chicago. I made some small edits and tuned the presentation for the audience that had more experts from marketing than design.

Published in: Design
1 Comment
7 Likes
Statistics
Notes
  • nice presentation Alfred! If you are interested in learning more about how our method and tools work or like to chat about design for emotion, would be nice to connect. Also see www.design-emotion.com / www.susagroup.com / www.panoremo.com / www.premo-online.com / www.lem-emotions.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,177
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
108
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide

(Oct 2009) Emotions and Design, a Mobile UI Designer's Perspective

  1. 1. Emotions in UX Design… a mobile UI designer’s perspective<br />Mobile Monday Chicago. Oct 2009<br />
  2. 2. Can you imagine…<br />
  3. 3. BMW only sells you cars?<br />
  4. 4.
  5. 5. Coke just talks about their fizzy citrus drinks?<br />
  6. 6.
  7. 7. What if Diesel just promotes comfort & styles of their jeans? <br />
  8. 8. All these products have several things in common.<br />
  9. 9. Why get so emotional?Why now?<br />
  10. 10.
  11. 11. Interaction design a profession is also changing<br />
  12. 12. Customer loyalty has become very finicky <br />
  13. 13. emotive Design<br />
  14. 14. Ok then, how would one approach emotive design?<br />
  15. 15. User’s alues<br />
  16. 16.
  17. 17.
  18. 18. Context<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. Frameworks<br />
  24. 24. Don Norman’s Framework<br />on Relationship between Information Processing and Design Goals<br />Reflective<br />Sensory<br />Input<br />Motor<br />Output<br />Behavioral<br />Visceral<br />Level of Information Processing<br />
  25. 25. Ravi Chitturi’s Framework<br />on user’s trade-offs between Hedonistic and Utilitarian Benefits<br />Expectations Met<br />Expectations Met<br />Delight, Excitement*<br />Guilt, Anxiety<br />Expectations Un-met<br />Expectations Un-met<br />Confidence, Security<br />Anger, Disappointment*<br />Utilitarian Benefits: Functional & usable, keeps me out of trouble<br />Hedonic Benefits : Good looking, pleasant, helps me promote myself<br />
  26. 26. Insights from the Two Frameworks<br />Like reliability, usability is important and expected.<br />Focus on meaningful of features that matching user value and aspirations.<br />Push beyond usability bring in sensorial qualities and character into interaction design.<br />
  27. 27.
  28. 28. Identifying User Value & Context of Problem<br /><ul><li>Approach with Empathy.
  29. 29. Don’t just ask. Watch.
  30. 30. Never, ever, outsource understanding.</li></li></ul><li>Tools & Methods<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35. People & Resources<br />Emotional Design – Don Norman<br />Making Meaning – Steve Diller, Nathan Shedroff, and Darrel Rhea<br />Design & Emotions Society<br />http://www.designandemotion.org/<br />Design & Emotions Conference 2010, Chicago<br />Ravi Chitturi<br />Department of Marketing, Lehigh University<br />Pieter Desmet: studiolab.io.tudelft.nl/desmet/<br />Dave Armano: http://darmano.typepad.com/logic_emotion/ <br />
  36. 36. About<br />Alfred Lui is a Sr. User Mobile Interaction Designer in Chicago, specialized in Social Media.<br />Alfred worked in Japan, Canada and United States. Led design workshops and talks in US, UK and Sweden.<br />He currently lives in Chicago, but dreams about retiring in Paris.<br />w: www.connection76.com<br />t: @connection76<br />e: alui@connection76.com<br />

×