1. Making Money Off Casual Games The Pain Free Way Ada Chen July 23, 2008 July 23-25 2008 CGA Seattle 2008
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7. Making Money Estimates Monetization Method Payout Around Game Ads $0.50 CPMs for dynamic “pre-game” $0.25 - $3 CPMs for website ads
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9. Making Money Estimates Monetization Method Payout Around Game Ads $0.50 CPMs for dynamic “pre-game” $0.25 - $3 CPMs for website ads Game Portal Sponsorships $100s upwards of $30,000+ Averages currently $2000
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11. Making Money Estimates Monetization Method Payout Around Game Ads $0.50 CPMs for dynamic “pre-game” $0.25 - $3 CPMs for website ads Game Portal Sponsorships $100s upwards of $30,000+ Averages currently $2000 Revenue Share $100s per month
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13. Making Money Estimates Monetization Method Payout Around Game Ads $0.50 CPMs for dynamic “pre-game” $0.25 - $3 CPMs for website ads Game Portal Sponsorships $100s upwards of $30,000+ Averages currently $2000 Revenue Share $100s per month Licensing / Advergames $100s to $1,000s for low-end Prices increase with level of customization ($40-150k+)
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15. Making Money Estimates Monetization Method Payout Around Game Ads $0.50 CPMs for dynamic “pre-game” $0.25 - $3 CPMs for website ads Game Portal Sponsorships $100s upwards of $30,000+ Averages currently $2000 Revenue Share $100s per month Licensing / Advergames $100s to $1,000s for low-end Prices increase with level of customization ($40-150k+) In Game Ads $20 - 50 CPMs, depending on 2D/3D Upwards of $150 CPM
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17. Making Money Estimates Monetization Method Payout Around Game Ads $0.50 CPMs for dynamic “pre-game” $0.25 - $3 CPMs for website ads Game Portal Sponsorships $100s upwards of $30,000+ Averages currently $2000 Revenue Share $100s per month Licensing / Advergames $100s to $1,000s for low-end Prices increase with level of customization ($40-150k+) In Game Ads $20 - 50 CPMs, depending on 2D/3D Upwards of $150 CPM Micro-Transactions $100s per month
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