MobiQpons is a mobile app that delivers local offers and promotions directly to users' phones to drive repeat local foot traffic for businesses. The app allows users to view and save offers, set location-based reminders for deals at favorite stores, and redeem offers by showing them from their phone to the cashier. Merchants can create and manage offers and promotions through an easy-to-use online interface. MobiQpons aims to increase offer distribution and redemption rates compared to traditional print campaigns by delivering timely offers locally to engaged mobile users.
3. The Mobile Landscape
Offers, Local and Mobile - (Your customers and their customers are mobile, Are you?)
• Offers
– 367 Billion offers were created in 2009*
– 3.3 Billion offers were redeemed in 2009*
• Local Offers
– Most advertising dollars are spent in local markets
• Mobile (Smart) Phones
– Over 100 million smart phones currently in US
– One in every 5 people switching to a smart phone
Local Mobile Offers
- Users want to see offers on their phones**
5/4/10
*DMNews: http://www.dmnews.com/amount-of-offers-issued-used-jumped-in-2009/article/162284/
**Compete.com: http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/comment-page-1/
4. Why MobiQpons, why now?
• Distribution of online offers jumped 92%, and the redemption of
those offers more than tripled
Highlights Print Campaigns Mobile Campaigns
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Implementation Period 4-6 weeks 1-2 days
Implementation Charges 25-40 cents/mailed offer Extremely low
Average Redemption Rate 1% 15-25%
Subscriber Acquisition Cost $25-$40 Extremely Low
Subscriber Interaction Limited High level of interactivity
5/4/10 Source: Frost & Sullivan
5. How MobiQpons Works
Business Consumer
Views offer in Views
Signs Up Creates Email or SMS Offer details
Offers Mobile Web
app
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MobiQpons MobiQpons
Track Downloads Shows
Platform Uploads Platform
Performance Iphone, Offer to
Email
Or SMS Blackberry, Cashier
List Android
App Sets up
Send Email Reminders/
and Favorite
SMS Blasts Stores
Location based Based on user Email SMS
reminders preferences Notifications Notifications
5/4/10
MobiQpons Notification Engine
8. What is MobiQpons?
Location Based Mobile App that delivers offers
Delivers offers right to Your Phone!!
Show the offer right from the phone to
cashier.
Mark as Favorite Store and set notified when
more offers from this store are available.
Setup Reminders to get notified about what
you want, when you want, how you want.
5/4/10
9. How Does it Work?
Simple User experience across all web enabled phones
Offer Near me Store Locations Reminders
5/4/10
12. Key Differentiators
• #2 on organic results Google for the keywords Mobile offers
• 1st to Market with a Self-Serve web interface enabling merchants to create
promotions quickly with the ability to
• Set different price points
• Control the setup fee
• Provide a free trial
• Set different subscription levels
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• 1st to offer Reminders which enable users to get offers from
• Any store they choose
• Their favorite stores
• Users are also able to control
• The timings for when they want the offers to be sent to them
• How they want the offers sent to then: SMS, Email, Push Notifications
• 1st to offer White Label solutions which enables merchants to
• Create and manage categories.
• Create Events & Points of Interests along with offers
• Ability to control the look & feel of the white labeled app
5/4/10
13. See Why We Are Blushing
Recent Press
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User Testimonials
It was easy and I saved money with offer app!
You were a life saver in a crunch. Thanx for the wonderful offer!
It was awesome to get a discount on my fave bookstore!
Great!!! It totally worked!! I got a banana lip gloss FREE!
5/4/10