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Content Management & Web Analytics Theatre; Tfma presentation feb 2012final

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Content Management & Web Analytics Theatre; Tfma presentation feb 2012final

  1. 1. Nicole PennSenior SaaS Consultant - IBMWeb analytics in the growing digital ageTechnology for Marketing & Advertising28 February 2012 - London © 2009 IBM Corporation
  2. 2. 2006 © 2009 IBM Corporation
  3. 3. 2012 © 2009 IBM Corporation
  4. 4. © 2009 IBM Corporation
  5. 5. IBM CoremetricsWEB ANALYTICS © 2009 IBM Corporation
  6. 6. IBM Coremetrics Digital Marketing Optimisation Suite © 2009 IBM Corporation
  7. 7. Web Analytics inSOCIAL MEDIA © 2009 IBM Corporation
  8. 8. •What are the top performing Social Media sites? Industry •How do these sites perform seasonally? • How do we fit our social media strategy into our Strategy web analytics strategy? • What KPI’s should we be looking at?Measurement • How do we track our Social Media activities? • Who are our Social Media visitors? Behaviour • How does their behaviour on our site differ? © 2009 IBM Corporation
  9. 9. Data from IBM Coremetrics Benchmark – UK Retail Vertical January 2012 © 2009 IBM Corporation
  10. 10. Data from IBM Coremetrics Benchmark – UK Retail Vertical January 2012 © 2009 IBM Corporation
  11. 11. What our retail customers are doing? 555,792 video views © 2009 IBM Corporation
  12. 12. What our travel customers are doing? © 2009 IBM Corporation
  13. 13. Web Analytics inMOBILE © 2009 IBM Corporation
  14. 14. •What are the top performing mobile devices? Industry •How does mobile performance compare to tablet?Measurement • How do we track our new mobile site? • How does behaviour differ across Behaviour mobile, app, tablet and main site? © 2009 IBM Corporation
  15. 15. Mobile Device Conversion Comparison iPhone 3.63% Android 4.03% iPad5.14%Data from IBM Coremetrics Benchmark – UK Retail Vertical January 2012 © 2009 IBM Corporation
  16. 16. What our retail customers are doing? © 2009 IBM Corporation
  17. 17. Web Analytics inMULTICHANNEL © 2009 IBM Corporation
  18. 18. Catalogue Click & In Store Collect Text &Website Reserve Retail Multichannels Social Tablet Media Mobile Mobile Application © 2009 IBM Corporation
  19. 19. How do we perform multichannel analysis? © 2009 IBM Corporation
  20. 20. What our retail customers are doing? © 2009 IBM Corporation
  21. 21. Web Analytics inPERSONALISATION © 2009 IBM Corporation
  22. 22. What our retail customers are doing? Targeted, Relevant Email Boosts Revenue by 2500%―Instead of trying to second-guess our customers, we can present them with offersthat we know will interest them.‖ —Director of Ecommerce L’OCCITANE EN PROVENCE © 2009 IBM Corporation
  23. 23. EMMSmartCookies EMM Smart Cookies Group © 2009 IBM Corporation
  24. 24. Don’t forget to visit the IBM stand D18 (by the bar!) © 2009 IBM Corporation

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