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Loyalty and Rewards Conference delegate survey
- 1. Mobilitrix Workshop Survey results 2 March 2012
- 2. Distill what your campaign objectives are, Be able to measure them - Build a new relevant database - Start knowing your customers - Earn trust of your customers - Get holistic view of customers Get customers to opt-in: 3 Different call to actions for:
- 3. What is your Age? Segmentation is KEY! 30% 70%
- 4. What is your Age? 30% 60% 10%
- 5. What is your Age? 39% 31% 23% 7%
- 6. What is your Gender? 40% 60% 54% 66% 17% 83%
- 7. In which city do you live? 10% Other Interesting fact: There are 6.8 billion people on this planet. Of these, 75% own a 90% cellphone, but only 62% own a toothbrush
- 8. In which city do you live? 13.33% Other 40% 6.67% 6.67%
- 9. In which city do you live? 33% Other 6.67% 20% 13.33% 26.67%
- 10. Customer retention Re-Engage & Re-Group Build a loyal targeted community Group SMS sent to new groups created:
- 11. Q1: How often do you visit your dentist? 60% 50% 40% 30% 20% 10% 0% Every 6 months Once a year Once every 5 years
- 12. Shelf allocation! Display the need. What are competitors displaying? Q2: What other oral hygiene products do you use? Sensodyne Dental floss and mouth wash Floss Aquafresh Mouthwash Learn from customers, how to drive CROSS SELLING
- 13. Learn customer preferences: 50% of customers preferred a Q3: Select the Colgate coupon of your choice: mouthwash coupon 16% R5 Colgate mouthwash coupon R5 Colgate floss coupon 50% 33% R5 Colgate toothpaste coupon
- 14. Q1: Which stage are you at? 70% 60% 50% 40% 30% 20% 10% 0% Bump on board Toddler Busy baby First steps
- 15. 75% of Customers just Q2: How many children do you have? had their first born. Guide and educate first time parents 25% This is my first child This is my 2nd child 75%
- 16. See how Incentivizing your customers increases interaction rates Q3: Would you be interested to participate in our customer research forum? ✔ =50% ✗ =50%
- 17. Implement instore promotions to shift customer behavior and Q1: How often do you visit Shoprite? increase foot traffic 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Everyday Once a week Every second week Once a month
- 18. Q2: What is your average spent per month at Shoprite? 10% 10% R0 – 50 R51 – R100 More than R100 80%