2. Value Proposition
We offer Consulting and Counseling
services in areas such as Business Model
and Strategic Planning, Management of
Innovation, Finances, Alliance,
Comunications, Publicity, Social media and
others.
Venture Lab 2012 - ValuEngrave Team
3. Our Target Market
Our target segment are Argentine nascent
entrepreneurs, Owner-Managers of new
business between 18-64 years old.
Venture Lab 2012 - ValuEngrave Team
4. Testing Value Proposition
The desired goal is: estimate the potential
size of Argentine entrepreneurial market
that needs assistance in their business.
We make online interviews and a survey
of the entrepreneur movement in
Argentine.
Venture Lab 2012 - ValuEngrave Team
5. Testing Value Proposition - Results
44% of the survey respondents have
experience in previous ventures
Yes - 44%
No - 56%
Venture Lab 2012 - ValuEngrave Team
6. Testing Value Proposition - Results
Grade of maturity of their business How they run their business
Business Idea - 44% Alone - 38%
With a 2-5 member team - 63%
Prototype - 6%
Have sold their product - 50%
Venture Lab 2012 - ValuEngrave Team
7. Testing Value Proposition - Results
What do they consider that can help to improve their business?
Funding 50%
Professional
Advice
50%
94% of interviewed
entrepreneur believe that get
Contact
44%
professional help is a good way to
Networks solve their business problems.
Customers 75%
Other 6%
0% 20% 40% 60% 80%
Venture Lab 2012 - ValuEngrave Team
8. Testing Value Proposition - Results
How much are they willing to pay for
professional assistance?
80% Currency:
69%
70% ARS (Argentine pesos)
60%
50%
40%
30% 25%
20%
10% 6%
0%
0%
$0-$1000 $1001- $3001- $6000+
$3000 $6000
Venture Lab 2012 - ValuEngrave Team
9. Testing Value Proposition - Results
Based on studies of the GEM (Global
Entrepreneurship Monitor) and official
Argentine statistics (year 2011):
– There are 5,365,420 entrepreneurs in Argentine.
Venture Lab 2012 - ValuEngrave Team
10. Testing Value Proposition - Results
Average value Market value
Segment Percentage Quantity
(ARS) (ARS)
0-1000 $ 500.00 69% 3,702,139.8 $ 1,851,069,900.00
1001-3000 $ 2,000.00 25% 1,341,355.0 $ 2,682,710,000.00
3001-6000 $ 4,500.00 0 0.0 $ 0.00
6000+ $ 6,001.00 6% 321,925.2 $ 1,931,873,125.20
Total: 100% 5,365,420 $ 6,465,653,025.20
6.465.653.025,20 ARS
Is the estimated “Raw” market value for our
services.
Venture Lab 2012 - ValuEngrave Team
11. Conclusions
Many of the survey respondents neither have a business
plan, nor experience in strategic planning or marketing.
They recognize the benefits of professional advice.
Most of them agreed to pay a fee to obtain professional
assistance.
Venture Lab 2012 - ValuEngrave Team
