Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.

1. Brandwidth Do you have it? By Graham Brown mobileYouth.org

2. Brandwidth = consumer Trust + Attention

3. Has Brandwidth

4. ...builds grass roots advocacy without need for campaigns e.g. Red Bull Music Academy

5. has brandwidth

6. ...builds trust through grass roots activism (e.g. Rock Corps)

7. Want to know how to lost brandwidth fast ?

8. Guaranteed

9. Guaranteed

10. Guaranteed

11. Guaranteed

12. Guaranteed

13. has Brandwidth

14. Despite recession, competition and closing stores Starbucks still has active dialogue with its customers

15. has brandwidth

16. When Jobs speaks, the media world listens

17. But... is it really all down to the “user experience”?

18. ...or is it because Apple has invested for a decade in K12 education policy & its in-store Genius strategy?

19. Building brandwidth one customer at a time

20. Toyota’s sub-brand Scion has brandwidth

21. Scion doesn’t waste time sponsoring events, it creates them

22. Ok you got my attention...

23. But Pepsi doesn’t have sustainable brandwidth

24. Pepsi thinks it can win attention by raising the stakes for interruption

25. Had a chance but blew it

26. has it

27. Used it to get elected

28. has it

29. is built on it

30. wants it but is doing it all wrong

31. has it

32. has it and is losing it fast

33. has plenty... and needs to be using it to fend off Apple

34. Their founder was the patron saint of it

35. Brandwidth Do you have it?

36. Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation

37. Add GB on Twitter grahamdbrown Add GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org