J and Beyond 2012 - Mobile Joomla!

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J and Beyond 2012 - Mobile Joomla!

  1. 1. What weve learnt in 5 years m what to expect nextTuesday, 22 May 12
  2. 2. Ugur KANER UX & Mobility expert Founder @MobileJoomla Founder @Kuneri @ugurkaner ugur@mobilejoomla.com linkedin.com/in/ukaner mTuesday, 22 May 12
  3. 3. 1988 mTuesday, 22 May 12
  4. 4. mTuesday, 22 May 12
  5. 5. mTuesday, 22 May 12
  6. 6. mTuesday, 22 May 12
  7. 7. mTuesday, 22 May 12
  8. 8. 1991 mTuesday, 22 May 12
  9. 9. 1993-2005 mTuesday, 22 May 12
  10. 10. 2005 mTuesday, 22 May 12
  11. 11. Faster, cheaper, beautiful app dev. UX, Nokia, Flash Lite 2008 2007 2008 2008 mTuesday, 22 May 12
  12. 12. First mobile Joomla! site Al Jazeera Children’s Channel jcctv.mobi 2008 mTuesday, 22 May 12
  13. 13. Cross screen mobile apps Responsive 2009 mTuesday, 22 May 12
  14. 14. Who are you? Web designer/developer Joomla! developer Content owner mTuesday, 22 May 12
  15. 15. MOBILETuesday, 22 May 12
  16. 16. Who cares?Tuesday, 22 May 12
  17. 17. MOBILE MOBILITYTuesday, 22 May 12
  18. 18. ACCESS Self PC m Mobile Tablet Console TV Car Refrigerator Glasses ‘80 ‘90 ‘00 ‘10 ‘20 ‘30Tuesday, 22 May 12
  19. 19. More Mobile Internet Users by 2015 PC & other wired Mobile devices2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2012 * Source IDC: http://www.idc.com/getdoc.jsp?containerId=prUS23028711 (in US) Tuesday, 22 May 12
  20. 20. More smartphones & tablets sold than Desktops 2011 mTuesday, 22 May 12
  21. 21. People using their 1,000,000,000 mobile device for primary internet access Mobile search representing trending search keywords 50%+ Globally business 1,000,000 going mobile with a mobile site Paid search ad clicks generated by smartphones 25%+ Predictions for 2012Tuesday, 22 May 12
  22. 22. FAME Better MOBILITY = Easier ACCESS = More MONEY Faster COMMON GOODTuesday, 22 May 12
  23. 23. Case StudyTuesday, 22 May 12
  24. 24. We mobilize Joomla! since 2008 2008 2009 2010 2011 2012 Premium First version, Public build up, Beta release Extensions templates & internal use Alpha release extensionsTuesday, 22 May 12
  25. 25. Mobile Joomla! TrendTuesday, 22 May 12
  26. 26. Search keywords Mobile Joomla m Joomla Android Joomla iPhone 2010 2011 2012Tuesday, 22 May 12
  27. 27. Mobile Joomla! Installations 12.2009 5.2012 1.2013Tuesday, 22 May 12
  28. 28. Mobile Joomla! community 250,000 120,000 12.2009 5.2012 1.2013Tuesday, 22 May 12
  29. 29. Ads Mobile Joomla! serves 10,000,000Tuesday, 22 May 12
  30. 30. Visitor profile 40% m 25% 16% 1.5% 2010 2011 2012 2013Tuesday, 22 May 12
  31. 31. There is an increasing demand for Joomla! & MobileTuesday, 22 May 12
  32. 32. PROBLEM?Tuesday, 22 May 12
  33. 33. Mobile is a different world mTuesday, 22 May 12
  34. 34. Technology Operators DPI Experience Input Resolution Skill Hardware Orientation Cost Market Interface Interaction Data Resolution OEMs Interaction Skill Market Operators Size m Platform Input Hardware OEMs Language Experience Language Data Interface Technology Models Cost Orientation Platform ModelsTuesday, 22 May 12
  35. 35. Fragmentation? Resolution iOS* Source http://opensignalmaps.com/reports/fragmentation.php 4 mTuesday, 22 May 12
  36. 36. Fragmentation Resolution Android* Source http://opensignalmaps.com/reports/fragmentation.php ? mTuesday, 22 May 12
  37. 37. Fragmentation Model Android* Source http://opensignalmaps.com/reports/fragmentation.php 3997 mTuesday, 22 May 12
  38. 38. SOLUTIONSTuesday, 22 May 12
  39. 39. NONE As is ADJUSTMENT Responsive HYBRID TAILORED RESS m App / Server SideTuesday, 22 May 12
  40. 40. ADJUSTMENT TAILORED Responsive RE Server Side Programming Adjustment to device viewport Design per device SS Single implementation Implementation per device Common UX, features, content, data Tailored UX, features, content, data Average optimisation, performance Max optimisation, performance Limitation of CSS media queries More design work Image resizing (battery) More development work m Speed (all code) More cost UX (different use cases) More timeTuesday, 22 May 12
  41. 41. Tailored Less effort Responsive mRESSTuesday, 22 May 12
  42. 42. How does it compare? Business Date Skiing Swimming Sleeping meeting None Suit Suit Suit Suit Suit Good luck! Suit Suit Jumper+Jeans Panties Naked Responsive m Luggage Luggage Luggage Luggage Luggage Possible, challenging, not optimal Skiing Tailored Suit Smart casual jacket & pants Swimsuit Pijamas Perfect fit. Needs separate investmentTuesday, 22 May 12
  43. 43. How do we do?Tuesday, 22 May 12
  44. 44. UX FirstTuesday, 22 May 12
  45. 45. Use cases Audience Interface Functionality Advanced setup Look & Feel Purpose Interaction Performance CustomizationTuesday, 22 May 12
  46. 46. Market - UX relationship Market Tailored Maturity RESS UX matters Responsive None timeTuesday, 22 May 12
  47. 47. ADD VALUE Web des/dev Template designer Serve needs Save time & effort Support Improve performance Evolve Cooperate Content Owner Joomla! Developer Keep it simple Create business model Make it better Cooperate Improve business SupportTuesday, 22 May 12
  48. 48. Thank you! www.mobilejoomla.com @ugurkaner ugur@mobilejoomla.com linkedin.com/in/ukanerTuesday, 22 May 12

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