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HTC Corporation




Peter Chou
CEO
Disclaimer

This presentation and release contains “forward-looking statements” which may
include our future results of operations, financial condition or business prospects,
are based on our own information and from other sources.

Our actual results of operations, financial condition or business prospects may differ
from those expressed or implied in these forward looking statements for a variety of
reasons, including risks of market condition, supply chain, market demand, and our
ability to maintain a high quality products delivery.

The forward-looking statements in this release reflect the current belief of HTC as of
the date of this release and HTC undertakes no obligation to update these forward-
looking statements for events or circumstances that occur subsequent to such date.




 2
Introduction




3
Mobile Convergence
                            Internet + Push Email
                      + Multimedia + Office + Messaging




    Voice Centric            2.5G / 3G / 3.5G Devices           Data Centric



                                   HTC Focus


     Handset                                                       Notebook /
                    Smartphone       PDA Phone            PDA
                                                                    Netbook




4
Innovation Breakthrough
                                                                                                                             HTC
                                                                                                            HTC Dream        Magic
                                                                                                            World’s first
                                                                                               HTC Touch   Android phone
                                                                                                Diamond
                                                                                       HTC
                                                                       HTC TyTN       Touch
                                                                      World’s first
                                                      World’s first     Tri-band
                                                       3G PDA         UMTS PDA
                                          World’s       phone
                                            first
                           World’s first Smartphone
                          color wireless
              Compaq iPAQ      PDA
                Pocket
World’s first
                 PDA
 Palm-Size
   PDA




 Apr 98        May 00       May 02       Oct 02         Aug 05          May 06        Jun 07   May 08       Sept 08         Feb 09




    5
At the Forefront of Technology & Innovation

“World’s First” in Adopting New Technologies                   “World’s First” in Product Innovation

 First to use Intel StrongArm processor, LTPS LCD,       First Microsoft color Pocket PC (2000)
    and lithium polymer battery (1999)                    First Microsoft wireless Pocket PC and powered
   First to use TI OMAP and Samsung ARM 9 (2002)            Smartphone (2002)
   First to use Intel Bulverde 520 MHz (2004)              First Microsoft Smart Music Phone (2004)
   First to combine Blackberry and Windows Mobile OS       First Microsoft 3G PDA Phone (2005)
    together(2005)                                          First Microsoft tri-band 3G PDA Phone and 3G
   Continuous first to deliver Windows Mobile devices       Smartphone (2006)
                                                            First Google Android Phone (2008)

    1st Windows 3G Phone (2005)                                 1st Google Android Phone (2008)

                                                                                       HTC, Google & T-Mobile
                  Bill Gates , Chairman of
                                                                                       joint launched the 1st
                  Microsoft, showing off
                                                                                       Google Android Phone –
                  the HTC 3G Phone at the
                  Microsoft Mobile & DevCon                                            T-Mobile G1 in New York,
                  2005 in Las Vegas.                                                   USA on Sep. 23, 2008.




    6
The Road To Brand




7
HTC Brand Building

Communicate HTC innovation to consumer
Fully capture the value of innovation
Create long term share holder value
To be able to continue to invest on innovation




 8
Key Milestone On Brand Building

Began the first Smart phone innovation in early 2000.
Built operator business model since 2002.
Established unique partnerships with leading mobile
 brands, including Microsoft, Google, Qualcomm, and
 major operators in the world.




 9
Key Milestone On Brand Building

Decided to go HTC own brand since 2006.
Change product strategy from hardware innovation to hardware,
 software and experience holistic innovation.
The first successful brand product launched – HTC Touch in 2007.
Launched the most compelling Windows Mobile product – Touch
 Diamond in 2008.
Enabled first Android platform in 2008.
                                                HTC Dream (G1)
      HTC Touch             Diamond




 10
1H 2009 HTC Key Products

Touch Cruise 09         Diamond 2         Touch Pro 2




                                    HTC Magic
             HTC Snap




 11
Global Presences Cover Over 70 Countries Worldwide




 Americas
      Seattle                                        ASIA
      Chicago                                       Taiwan
       Miami                                       Australia
     Sao Paulo                                       China
                                                 Hong Kong
                                                     India
                                         MEA      Indonesia
                                         Dubai      Japan
                                                    Korea
                        EUROPE
                                                   Malaysia
                        Slough, UK
                                                 Philippines
                   Copenhagen, Denmark
                                                 Singapore
                         Benelux
                                                   Thailand
                       Paris, France
                    Frankfurt, Germany
                        Rome, Italy
                     Warsaw, Poland
                     Moscow, Russia
                       Madrid, Spain




12
Rapid Growth History




 HTC leadership position and leverage of a rapid mobile broadband
 industry growth drives 73.16% of revenue CAGR over the past 11 years.



 13
Partnership on Shared
            Vision




14
Windows Mobile Brings HTC/Microsoft Together

Long term partnership with Microsoft on shared
 Windows Mobile vision.

Benefited from priceless resource and experience from
 Microsoft partnership at early stage.

HTC’s Windows Mobile platform witnessed gigantic
 victory last decade.




15
BT/TMO & HTC Enabled Windows Mobile Users

Strategic partners with BT (British Telecom) & T-mobile
 to enable first Windows Mobile user experience in early
 2000.

HTC was given the access to the leading operators’
 infrastructure like a tier 1 handsets player.

Today HTC has acquired global carriers franchise from
 Europe, NA, to Asia and Japan.




 16
Mobile Broadband Teams up HTC & Qualcomm

Partner with Qualcomm to ramp 3G+ mobile bandwidth
 since 2006.

Largest Windows Mobile vendor based upon Qualcomm
 leading 3G+ smart phone solution in the world.

Qualcomm-enabled HTC smart phone become an
 industry disruptive power to drive innovation.




 17
Mobile Internet Vision Unites HTC & Google

Strategic partner with Google to co-develop Android
 platform since 2006.

Successfully commercialized first Android platform with
 Google and T-mobile on Qualcomm architecture in
 2008.

Well positioned today to ramp Android platform portfolio
 globally from 2009 onward.




18
To Be Able To Establish Partnership

Show unique value (innovation, product, technology,
     execution ).
Take responsibility, take risk and show determination.
Show leadership, offer initiative.
Long term trustable credit.
Add strong value to your partner.



19
Thank You




20

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Htc corporation

  • 2. Disclaimer This presentation and release contains “forward-looking statements” which may include our future results of operations, financial condition or business prospects, are based on our own information and from other sources. Our actual results of operations, financial condition or business prospects may differ from those expressed or implied in these forward looking statements for a variety of reasons, including risks of market condition, supply chain, market demand, and our ability to maintain a high quality products delivery. The forward-looking statements in this release reflect the current belief of HTC as of the date of this release and HTC undertakes no obligation to update these forward- looking statements for events or circumstances that occur subsequent to such date. 2
  • 4. Mobile Convergence Internet + Push Email + Multimedia + Office + Messaging Voice Centric 2.5G / 3G / 3.5G Devices Data Centric HTC Focus Handset Notebook / Smartphone PDA Phone PDA Netbook 4
  • 5. Innovation Breakthrough HTC HTC Dream Magic World’s first HTC Touch Android phone Diamond HTC HTC TyTN Touch World’s first World’s first Tri-band 3G PDA UMTS PDA World’s phone first World’s first Smartphone color wireless Compaq iPAQ PDA Pocket World’s first PDA Palm-Size PDA Apr 98 May 00 May 02 Oct 02 Aug 05 May 06 Jun 07 May 08 Sept 08 Feb 09 5
  • 6. At the Forefront of Technology & Innovation “World’s First” in Adopting New Technologies “World’s First” in Product Innovation  First to use Intel StrongArm processor, LTPS LCD,  First Microsoft color Pocket PC (2000) and lithium polymer battery (1999)  First Microsoft wireless Pocket PC and powered  First to use TI OMAP and Samsung ARM 9 (2002) Smartphone (2002)  First to use Intel Bulverde 520 MHz (2004)  First Microsoft Smart Music Phone (2004)  First to combine Blackberry and Windows Mobile OS  First Microsoft 3G PDA Phone (2005) together(2005)  First Microsoft tri-band 3G PDA Phone and 3G  Continuous first to deliver Windows Mobile devices Smartphone (2006)  First Google Android Phone (2008) 1st Windows 3G Phone (2005) 1st Google Android Phone (2008) HTC, Google & T-Mobile Bill Gates , Chairman of joint launched the 1st Microsoft, showing off Google Android Phone – the HTC 3G Phone at the Microsoft Mobile & DevCon T-Mobile G1 in New York, 2005 in Las Vegas. USA on Sep. 23, 2008. 6
  • 7. The Road To Brand 7
  • 8. HTC Brand Building Communicate HTC innovation to consumer Fully capture the value of innovation Create long term share holder value To be able to continue to invest on innovation 8
  • 9. Key Milestone On Brand Building Began the first Smart phone innovation in early 2000. Built operator business model since 2002. Established unique partnerships with leading mobile brands, including Microsoft, Google, Qualcomm, and major operators in the world. 9
  • 10. Key Milestone On Brand Building Decided to go HTC own brand since 2006. Change product strategy from hardware innovation to hardware, software and experience holistic innovation. The first successful brand product launched – HTC Touch in 2007. Launched the most compelling Windows Mobile product – Touch Diamond in 2008. Enabled first Android platform in 2008. HTC Dream (G1) HTC Touch Diamond 10
  • 11. 1H 2009 HTC Key Products Touch Cruise 09 Diamond 2 Touch Pro 2 HTC Magic HTC Snap 11
  • 12. Global Presences Cover Over 70 Countries Worldwide Americas Seattle ASIA Chicago Taiwan Miami Australia Sao Paulo China Hong Kong India MEA Indonesia Dubai Japan Korea EUROPE Malaysia Slough, UK Philippines Copenhagen, Denmark Singapore Benelux Thailand Paris, France Frankfurt, Germany Rome, Italy Warsaw, Poland Moscow, Russia Madrid, Spain 12
  • 13. Rapid Growth History  HTC leadership position and leverage of a rapid mobile broadband industry growth drives 73.16% of revenue CAGR over the past 11 years. 13
  • 15. Windows Mobile Brings HTC/Microsoft Together Long term partnership with Microsoft on shared Windows Mobile vision. Benefited from priceless resource and experience from Microsoft partnership at early stage. HTC’s Windows Mobile platform witnessed gigantic victory last decade. 15
  • 16. BT/TMO & HTC Enabled Windows Mobile Users Strategic partners with BT (British Telecom) & T-mobile to enable first Windows Mobile user experience in early 2000. HTC was given the access to the leading operators’ infrastructure like a tier 1 handsets player. Today HTC has acquired global carriers franchise from Europe, NA, to Asia and Japan. 16
  • 17. Mobile Broadband Teams up HTC & Qualcomm Partner with Qualcomm to ramp 3G+ mobile bandwidth since 2006. Largest Windows Mobile vendor based upon Qualcomm leading 3G+ smart phone solution in the world. Qualcomm-enabled HTC smart phone become an industry disruptive power to drive innovation. 17
  • 18. Mobile Internet Vision Unites HTC & Google Strategic partner with Google to co-develop Android platform since 2006. Successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008. Well positioned today to ramp Android platform portfolio globally from 2009 onward. 18
  • 19. To Be Able To Establish Partnership Show unique value (innovation, product, technology, execution ). Take responsibility, take risk and show determination. Show leadership, offer initiative. Long term trustable credit. Add strong value to your partner. 19

Editor's Notes

  1. HTC began the first Smart phone innovation in early 2000. As industry pioneer, HTC build up solid business with global operators and distributors. HTC also built its initial brand name as the company behind many of the most popular operator-branded devices on the market. As technology leader, HTC established unique partnerships with key leading mobile brands, including Microsoft, Google, TI, Qualcomm, leading five operators in Europe, the top four in the US, and many fast-growing Asian operators.
  2. HTC successfully brought products to market under its own HTC brand since 2006. First HTC experience was also delivered via successful rollout on first user interface innovation (TouchFlo TM ) on Windows Mobile. From 2007 to 2008, HTC continued to drive smart phone industry growth by expanding mobile broadband bandwidth toward 3G+ and, after dominated Windows Mobile operating platform, further enabling a compelling new Android platform (launched industry’s first Android phone, G1). Aim to continue to lead HTC experience on both Windows Mobile and Android from 2009 and onward.
  3. Sole partner with Microsoft to enable Windows Mobile smart phone since early 2000 because HTC and Microsoft shared the same vision of significant growth potential to bring Windows experience from wired connection to mobility. Vision and commitment rewarded HTC priceless resource and experience from Microsoft partnership at early stage; which has helped HTC built up a solid smart phone development platform despite just being a small start-up. HTC-enabled Windows Mobile platform has reached an enormous victory last decade and brought HTC to be one of the world’s largest Windows Mobile smart phone vendor; at the same time, helped Microsoft grew Windows Mobile into industry’s leading mobile OS.
  4. Strategic partners with BT (British Telecom) & T-mobile (two top tier mobile carriers) to bring first Windows Mobile user experience to their subscribers base; because HTC, BT and T-mobile all foresee the future accelerating trend of broadband experience demand in mobile world. To pioneer this vision, BT and T-mobile committed to open their channel to an industry new entrant at early 2000; and HTC was able to access the advanced mobile infrastructure like a tier 1 mobile handsets player at company’s starting stage. The successful rollouts, from BT and T-Mobile, has set industry an example and gradually the trend was followed and ramp into global mobile industry; today HTC has acquired global major carriers franchise from Europe, NA, to Asia and Japan, and through which to deliver its leading product portfolio
  5. Biggest partner with Qualcomm to deliver 3G+ mobile bandwidth to smart phone users since 2006 because both HTC and Qualcomm believed a much enjoyable mobile user experience via 3G+ rather than 2G. HTC’s platform expertise has helped Qualcomm to enable first Windows Mobile phone upon its 3G+ SoC (System on Chip); which quickly turned HTC into the largest Windows Mobile vendor based upon Qualcomm leading 3G+ smart phone SoC in the world. Qualcomm-enabled HTC smart phone become a industry disruptive power to continue drive mobile industry toward higher bandwidth, powerful processing power, lower power consumption & advanced display architecture.
  6. Strategic partner with Google to co-develop Android platform from 2006 because both industry leaders, HTC and Google, strived to bring the best mobile internet experience to mobile users. As an industry leader, HTC successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008, and showed how HTC line-up with partners to bring new innovation again. HTC is well positioned today to ramp Android platform portfolio globally in 2009. Mobile broadband experience would be further penetrated and not only HTC continued to grow via dual platform (Windows Mobile & Android) but Google also benefit to enter mobile space on its web service.
  7. Strategic partner with Google to co-develop Android platform from 2006 because both industry leaders, HTC and Google, strived to bring the best mobile internet experience to mobile users. As an industry leader, HTC successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008, and showed how HTC line-up with partners to bring new innovation again. HTC is well positioned today to ramp Android platform portfolio globally in 2009. Mobile broadband experience would be further penetrated and not only HTC continued to grow via dual platform (Windows Mobile & Android) but Google also benefit to enter mobile space on its web service.