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Using Social Media Safely
Colleen Young, Manager of Social Innovation
ELLICSR at the Princess Margaret Cancer Centre
December 3, 2013

Proudly supported by a consortium of industry partners
Colleen Young (@colleen_young)

(hashtag: #hcsmca)
Poll
“If you keep
Googling, you’ll find that
just about everything on
the Internet ends with
porn or a brain tumour, or
both.”
Social web NOT social media
It’s
“...this forum [is] like a
big cozy blanket when I need
someone to lean on ...”
~Virtual Hospice community member
Let’s look at
• What is an online community?
• What type of community are you looking for?
• Where can you find them?
• How you can share online safely?
• How do you get started?
What is an online community?

A group of people who share a
strong common interest, form
relationships and interact online.
Types of communities for health
• Community of circumstance
• Exchange of information and support
• Share personal journey

• Community of action
• Health & well-being, behaviour change
• Advocate
• Fundraise

• Community of practice
• Collaborate and create
• Share – teach and learn
What to look for
• Who is the creator and/or funder?
• Who is moderating and how?
• What are your privacy options?
• How active is the community?
• Does the “personality” of the community suit
you?
• How would you rate the quality of
information?
• Is it relevant, credible, accessible and timely?
Communities of
Circumstance
(examples)
CancerConnection.ca
Closed vs. Open community
VirtualHospice.ca
CancerChatCanada.ca
Other social networks

…and many more
Communities of Action
Blogs
• Write about your journey
• Learn from others
• Build a community collective
Video
• Learn
• Share
Facebook
• Personal page & Friends
• Join Groups
• Like Pages
Twitter
• Who is on Twitter?
• Patients, caregivers, providers, patient advocacy groups,
researchers, fundraisers, hospitals & more…

• Who to follow?
• @ELLICSR, @ELLICSRkitchen, @ProstateCancerC,
@DrRKSingal, @JYLeeUroSMH, @subatomicdoc,
@SunnybrookHSC, @ThePMCF

• Hashtags of interest
• #pcsm
• #caregivers
• #hcsmca
#hashtag communities

@symplur www.symplur.com
Health Care Social Media Canada
 3+ years
 8,308 participants
 110,786 tweets
 150 chats
Wednesdays at 1 pm ET
Last Wednesday of the month at 9 pm ET
cyhealthcommunications.wordpress.com
ELLICSR online
ellicsrblog.theprincessmargaret.ca
facebook.com/ellicsr

ellicsrkitchen.ca
twitter.com/ellicsr

twitter.com/ellicsrkitchen

youtube.com/ellicsr

youtube.com/ellicsrkitche
n
n

pinterest.com/ellicsrkitche
Using social media safely
• Know the terms of use and privacy conditions.
• Keep your password(s) confidential.
• Be yourself, even when posting anonymously.
• What you post online stays online – forever.
• Log off when you leave your computer.
• Report misuse.
Thanks for listening...just
typing this out has
helped me feel better :)

This forum is a GREAT place to vent;
to just be myself. As a caregiver, I
didn't know I needed support... I
was so busy caring about my family,
I forgot about me.

I am reaching out looking for
others who perhaps are in
the same boat and want to
connect.

Its astonishing how
words from a computer
screen can make it
actually possible to go
through hell.
In between
doctors visits,
we have a lot
of life to live.
~ Kathy Kastner
Questions
www.theprincessmargaret.ca
ellicsrblog.theprincessmargaret.ca
cyhealthcommunications.wordpress.com
@colleen_young
@ELLICSR
@hcsmca
colleen.young@rmp.uhn.on.ca
Questions for you
• What is the single biggest barrier stopping
you from sharing about health online?
• What do you like the most about sharing
online?
Thank you for joining us!
Proudly supported by a consortium of industry partners

Visit prostatecancer.ca/ExpertAngle for more webinars

Proudly supported by a consortium of industry partners

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Using Social Media Safely for Your Health

Editor's Notes

  1. What tools you can use.What you could do.How to do itContent vs. peopleSearch online content of online conversations to determine the problem, engage community managers.
  2. What tools you can use.What you could do.How to do itContent vs. peopleSearch online content of online conversations to determine the problem, engage community managers.
  3. http://cancerconnection.ca/discussions/1---getting-started-on-the-site/2010/12/11/community-expectationsAdvocacyhttp://cancerconnection.ca/discussions/practical-issues/2012/10/19/please-help---share-your-stories-about-the-ei-syst
  4. http://www.virtualhospice.ca/en_US/Main+Site+Navigation/Home/Support/Support/Discussion+Forums/How+to+use+the+Discussion+Forums/2012_08_31_15_05_54_Why+and+How+We+Moderate.aspx
  5. https://cancerchatcanada.ca/page.php?p=about
  6. Facebook Group https://www.facebook.com/groups/295223483902051/members/
  7. Chat 48 How can social media be used to raise awareness of the latest health research in Canada, and generate support for health research overall? Chat 73 How can social media help put new research findings and/or clinical guidelines into practice?Chat 104 Discuss the challenges of engaging on social media to inform a research agenda.T1: How can SM help encourage self-care in cancer survivors?T1a: Cancer survivors: Do your sm networks contribute to your well-being? How?T1b: Health providers: Do you use SM to encourage self-care in cancer survivors? How?T2: How could SM be integrated into program initiatives for cancer self-care?