1. @hcsmca | @colleen_younghcsmca
A 5-year Retrospective &
Looking Ahead
Colleen Young
Vancouver ̶ Feb 24, 2016

2. @hcsmca | @colleen_younghcsmca
Paradigm Shift

3. @hcsmca | @colleen_younghcsmca
“A group of people who
share a strong common
interest, form relationships
and interact online.”
~Richard Millington
What is an online community?
https://flic.kr/p/rSCbtk

4. @hcsmca | @colleen_younghcsmca
Fledgling to Flourishing - 2010
Young C http://wp.me/p12yz4-6x
Photo: Reinbold M https://flic.kr/p/2ntNxh
T1: @ujjaldosanjh How can social media help caregivers find
good/solid advice when they need it most?
T2: Michael Martineau (@eHealthMusings)
How do you define social media when pitching
it to your organization?
T3: @KathyKastner Would you like to
see Canadian doctors using social media
and how? And docs, why/how do you
use sm?

5. @hcsmca | @colleen_younghcsmca

6. @hcsmca | @colleen_younghcsmca
By numbers
In 5.5 years,
• over 19,000 participants
• contributed 220,000 tweets
• in 252 chats,
• hosted by 95 moderators.
• Hosted 9 meetups.

7. @hcsmca | @colleen_younghcsmca
Activity 2010-2016
Courtesy of Symplur.com

8. @hcsmca | @colleen_younghcsmca

9. @hcsmca | @colleen_younghcsmca
Social Network Analysis
Gruzd A, Haythornthwaite C
Enabling Community Through Social Media
JMIR, 2013 http://www.jmir.org/2013/10/e248/

10. @hcsmca | @colleen_younghcsmca
Sense of community
• Membership: feeling of belonging
• Identity: goals of members match those of the
membership
• Influence: members feel they can influence and
be influenced
• Attachment: members share a history, an
emotional connection
McMillan and Chavis, 1986
Blanchard and Markus, 2004

11. @hcsmca | @colleen_younghcsmca
Community Lifecycle
2.
Establishment
3.
Maturity
4.
Mitosis
Death
1.
Inception
Iriberri A. and Leroy G., 2008.
Millington R. FeverBee.com, 2013.

12. @hcsmca | @colleen_younghcsmca
• Vision: To drive social collaboration for better
health and health care.
• Mission: #hcsmca connects people, facilitates
communications, and supports innovative and
collaborative solutions to improve health and
health care.
bit.ly/hcsmca-vision
Co-Created Vision & Mission
Shirley Williams Colleen YoungPat Rich

13. @hcsmca | @colleen_younghcsmca

14. @hcsmca | @colleen_younghcsmca
Photo credit: tableatny https://flic.kr/p/8zKReb