At InfoTrust, weAnalyze, Increase & Convert Web TrafficBuild Sites, Blogs, Portals & Applications Help Organizations Become Social Integrate and Customize SalesForce 5
GA – The Basics52% of enterprise companies using freeWA solutions like GA fail to effectively usemore than half of the tools capabilities.71% of enterprises surveyed said WA dataplays a significant role in driving decisions. 8
GA Dashboard Integrated Digital MarketingDigital Marketing and Social Media Education Social Media and Viral Marketing www.infotrustllc.com 513-373-4216 firstname.lastname@example.org
1. Visitors• Map Overlay (Product Reseller)• New vs. Returning (Hosting Company)• Languages (Global Chemical Manufacturer)• Mobile (University Application)• Browser Capabilities (Dealership)
Measurement 26% increase in sales within 6 months.
Analytics• Navigation Analysis• Top Content• Underperforming content (Health Insurance)• Internal Search (Foundation)• Search Keywords• Survey – JUST ASK
Wheredo they come from?
When Swanson improved their visibility of its product pagesreviews, they became more accessible to search engines. Theresult was a 163% increase in search engine traffic to productpages.Blogs, Twitter, online video and communities all boost searchperformance, because the links and changes in these siteshelp Google.
Analytics• Traffic Sources (Hosting Company)• Source Determines Intent• Advanced Segmentation – Social networks vs. – AdWords vs. – SEO vs. – Blog Marketing vs. – Display Advertising• Time Comparison