Social Media Marketing: Are You Doing It the Right Way?
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Social Media Marketing: Are You Doing
It the Right Way?
BY: NETWORK AND FINANCE | DATE: 2015/03/20 | CATEGORIES: SOCIAL MEDIA
Social Media Marketing is very effective if performed the right way. You should
plan and organise your tasks and create a blueprint. Social Networks are full
of uncertainty – Somedays you succeed and somedays you fail. But if you stay
focused and execute your plans consistently with little bit of patience, you
will have a constant return on investment in the near future.
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While all of us are busy being Social and building relationship across different
Social Media avenues like Facebook, Twitter, LinkedIn and so on, it’s time we
should question ourselves whether we are putting all our efforts the right
way. It’s really enjoyable to be Social on the web. Tweeting and posting on
Facebook all day long and then having a few mentions and likes makes us
feel really happy. But is that all we are looking for? Is that capable of
generating a handsome ROI? Do we plan and organize our Social Media efforts
to meet our goals and objectives or are we just doing the Social thing just
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to meet our goals and objectives or are we just doing the Social thing just
because everyone else is doing the same? Conversation or Engagement is the
key element of Social Media. But just being talkative will not help much when
it comes to marketing. Following are the few key question you should ask
yourself to make sure you are performing Social Media Marketing and nothing
else.
Are you relevant? Are your tweets worth following? Is your Facebook page
worth a like?
In Social Media, sharing is everything, provided you are sharing the right
thing. Make your posts relevant to your business. Then the type of audience
your content attracts, will definitely be your target audience. Let people know
that you are specialist in your own field by sharing relevant and valuable
things. Maintain relevancy across all networks to prove your worth.
Are your Social Media efforts targeted? Are the people you are talking to
would help you meet your business objective?
Conversation is the key to success in Social Media. But make sure you are
talking to the right people. Find targeted people to have a conversation with.
Only they can be converted to prospects and can help you achieve your
business goals.
Are you having an engagement? How often the people who like your Facebook
page share something on your Facebook page or comment on your facebook
posts?
Its not important to be followed by thousands of tweeps on Twitter or having
thousands of €Likes’ on your Facebook page. To make them engaged with
your content and making them visit your posts/blog over and over again is the
main thing you should try to achieve. Returning Visitors or Loyal Visitors
should be the goal!
How much influence do you have on your audience? Are you able to attract
your audience and draw them closer to your sales funnel?
Try to socialise in such a way that your audience value you. Try to nourish
them with different content first and gradually draw their focus on the things
you are marketing.
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