Benefits of Social Media Optimization Service

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 Business Guru Zone  May 25, 2015  Comments O
Bene ts of Social Media Optimization
Service
Social media have become a part and parcel of our lives today.
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The power and leverage that such networking commands is only
growing. Statistics show that social media has a huge impact on
purchasing preferences, fashions, trends, event-outcomes, small
businesses etc and it has even overtaken television in advertising
and marketing. Reviews, blogs, micro-blogs, sharing of
information by peers, being in uenced by what your friends are
doing/watching/wearing/eating/using is the biggest driver in
advertising and marketing today.
Using the momentum of SMO is now an essential part of any
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advertising or marketing campaign. Today, nearly 93% of
marketing professionals use SMO networking for commercial
purposes and search engine optimization professionals use
Facebook, Twitter and Google+ as their preferred drivers for their
marketing strategies.
Another important factor to be considered is that today, a big
segment of SMO users are in their forties and this segment is
increasing – which means they are decision-makers and probably
have nancial independence, life-skills experience, awareness and
are media-savvy. Having identi ed such a target audience pro le
or whatever target your business needs to attract, the importance
of reaching out to this segment is what social media optimization
services have on their plate.
Driving this tra c towards your website, converting their clicks
into sales and revenue is the goal of any SMO marketing and
unless you’re an expert in this eld, this is a job that’s best left to
professionals.
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Employing a top-quality social media optimization service ensures
that your marketing strategies reach the right target, keeps your
website visible, popular and relevant on social networking sites
and builds and consolidates your brand value. They give your
website maximum exposure to ramp up your product awareness,
ensure that it is visited often for informative and interesting
content, build brand loyalty and recall and nally increase your
sales and revenue.
Such services usually o er packages to suit di erent businesses
and budgets or they may also o er customized solutions.
Standard packages include speci c number of social bookmarks,
Powerpoint presentations, videos, updates on the major social
media networks, increasing followers/likes/fans, regular updates
and analytics and 24×7 support and reports.
While selecting a good social media optimization service, ensure
that it
shares its strategy with you
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involves your own marketing team
gives regular reports and analytics
adjusts the strategies if required
plans ahead
stays relevant and up-to-date
keeps to budget and deadlines
Based on your business needs, customer pro le, brand values
and budget you can pick the best social media optimization
service.
By Robert Holiday
Insurance
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