15 Tweetable Social Media Statistics To Influence Your Marketing Strategy

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SocialBro > Blog > 15 TWEETABLE SOCIAL MEDIA STATISTICS TO INFLUENCE YOUR MARKETING STRATEGY
15 Tweetable Social Media Statistics To Influence Your
Marketing Strategy
Posted on March 3, 2015 by Rachel Quin Leave a comment

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Stop. Wait a minute. Put down whatever you’re doing and pay attention. We spend a lot of time reading about the
trends sweeping the marketing world, and the growing influence of social media on customers purchase decisions.
If you’re looking for the latest in marketing insights, here’s a collection of inspiring stats that will influence your
strategy.
1.

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Source: Social Media Examiner.
Social media is the perfect platform to engage your fans and develop relationships in a relaxed, informal setting.
With the right tools, it can also be used to enhance your CRM efforts.
2.
Source: Twitter.
Food retailers, rejoice. 72% of people who Tweet at your establishment want to tell you you’re doing a great job.
3.
72% of marketers say they use social media to develop
loyal fans.
CLICK TO TWEET
52% of UK users turn to Twitter for info and inspiration
about food/restaurants.
CLICK TO TWEET

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Source: Twitter.
Attracting followers is about more than just increasing the numbers. Followers can lead to customers, as they learn
more about your brand and see information about offers and discounts. Gaining followers can lead to trusting,
profitable relationships.
4.
Source: Twitter.
Ensure your Twitter Ads are perfectly optimized for mobile. In fact, mobile optimization is something you should bear
in mind across all your marketing, mobile devices are extremely popular amongst millennials and Generation Z.
5.
70% of users feel more confident about a SMB/SME after
following and reading their Tweets.
CLICK TO TWEET
80% of millennials access Twitter on a mobile device.
CLICK TO TWEET

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Source: Marketing Tech Blog.
Pinterest is all about the visuals darling, and luxury brands thrive. It’s totally in this season to have brand boards of all
your products for people to Pin to their own wishlists and lust over.
6.
Source: Twitter.
If the majority of people are more likely to take action based on the content of your Tweets, it’s crucial that you
include strong CTAs to drive individuals towards performing the action you want them to take for maximum effect.
7.
84% of luxury brands have a presence on Pinterest.
CLICK TO TWEET
81% of people are more likely to take action from info
shared on Twitter.
CLICK TO TWEET

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Source: Social Media Examiner.
Social media is a simple, and far cheaper, way to find out what makes your target market tick. There are a number
of social media tools on the market that can help you tap into their thoughts and plan more effective strategies.
8.
Source: Twitter.
Positive word-of-mouth is helpful for any brand, but with over half of Twitter users saying the platform has influenced
who they chose to travel with – presumably due to looking at information posted about a brand across the social
platform – travel brands should go above and beyond to satisfy customers and generate that positive feedback.
71% of marketers say they use social media to gain
marketing intelligence.
CLICK TO TWEET
51% of people say Twitter influenced their consideration of
a travel brand.
CLICK TO TWEET

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9.
Source: Twitter.
Pretty impressive right? Advertising with Twitter is the way to go if you’re looking for an effective low-cost way of
generating leads. Speaking of which…
10.
Source: Twitter.
How’s that for ROI?
Twitter Ads drive leads at one-third the cost of other paid
channels.
CLICK TO TWEET
23% of people who click on a Promoted Tweet purchase
something from the brand.
CLICK TO TWEET

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11.
Source: Twitter.
Good news sports fans! Not only are sport enthusiasts 61% more likely to get all the latest sport news from Twitter,
with 78% checking Twitter at least once a day, but they’re also open to a good targeted ad relevant to their interests,
with 48% purchasing products because they saw it on Twitter.
12.
Source: Twitter.
Twitter as a marketing channel is perfect for driving sales. If a person follows you, you can safely say they’re
interested in what your brand has to offer, making them more receptive to making purchases.
48% of sport enthusiasts have purchased something
because they saw it on Twitter.
CLICK TO TWEET
Twitter users that follow vehicle brands are 3 times more
likely to purchase a new car.
CLICK TO TWEET

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13.
Source: Hubspot.
Social media is a crucial component in continuing to drive leads and generate sales as consumer behavior evolves.
14.
Source: Marketing Tech Blog.
Now’s a good time to start using your social media channels to showcase your products and encourage purchases.
15.
36% of all marketers found a customer via Twitter in 2013.
CLICK TO TWEET
46% of web users look to social media when making a
purchase.
CLICK TO TWEET

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Source: Forbes.
Does that surprise you? It shouldn’t. Delighted customers will keep on coming back for more, and they’re the best
advertising your brand could ever ask for.
Social media is all-in-all an excellent tool to connect and engage with your customers and prospects, so
why not use it to enhance your customer service and improve your overall marketing strategies.
80% of your company’s future revenue will come from 20%
of your current customers.
CLICK TO TWEET

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