1. NORDSTROM
“Here to provide outstanding service every day, one customer at a time.”
Carrington Kelso
Jasmine Pegues
Madison McKenzie
Georgia Southern University
2. ● Founded in Seattle, Washington in 1901
● Originally created as a shoe store, it has since expanded to:
-Clothing -Accessories
-Jewelry -Shoes
-Cosmetics -Kids
● Currently:
-284 Stores in 37 States
-Roughly 60,000 Employees
-71.1% Women
Company Background
3. ● Founder of Nordstrom, INC.
● Established values system
○ Exceptional Service
○ Quality
○ Freedom
○ Family
John Nordstrom
4. ● Represents 4th generation Nordstrom family member to run Seattle based
store chain
● Runs company with the foundational values
● Expanded technology use for inventory statistics
● President since August 2000
Blake Nordstrom
5. ● Listed on Fortune Top 100 Jobs for almost a decade
● Ranged from #25 to #89
● Remained on list for values such as:
-Exceptional customer service
-Employee benefits
Reputation Management
6. ● Focused on uniting Management and Employees
● Management runs on “inverted pyramid” style
● Overall friendly workplace according to employees*
● Financial compensation opportunities
○ Hourly
○ Salary
○ Cash Call
○ Benefit Packages
Workplace Environment
7. ● Opportunity to promote from within the company
● Awards and Development Programs for the employees
○ All Star Award
○ John W. Nordstrom Award
○ New Manager Development
● Guides and Rulebooks differ by store
● Managers run individual organization
Career Path Encouragement
8. ● Focuses on Freedom and Family
● Encourages employees to use intuition and good judgment
● Employees are treated as family
● Relatable environment to consumers
● Comes from word of mouth and personal interaction
● To improve emotional appeal:
-Use more advertising with slogans.
Emotional Appeal
9. ● “Corporate Social Responsibility” Team
● Reduced Landfill Waste by 86%
● Cut down on emissions
● Supports Nonprofits such as:
-Young Survival Coalition (YSC)
-The Empowerment Project
● Suggestion: Pride Events to raise LGBT awareness
Social Responsibility
10. ● Uses a campaign-style post focus
● Gives customers two-way communication opportunity
● Gives company a way to feed positivity and fix the negativity
*Company also uses: Youtube, Tumblr, Google+, and Vine
Social Media
