Three steps are outlined to optimize a company's mobility experience. Step one is to evaluate how the existing mobile site appears on devices. Step two is to optimize services for a mobile context by considering what users seek when mobile and their typical contexts. Step three is to develop mobile apps to take advantage of app features like storage, cameras, and geolocation to provide an optimized experience when users are on the go. The overall message is that every screen experience must be adequate for the user, as users and brands are now connected across all devices through a single internet.

1. @lent, michel
three steps
to mobility.

2. one:

3. Users already
access your site
through their mobile
devices: What do
they see?

6. Visualization adequate
to mobile: mobile
sites.

9. two:

10. Service optmization:
What users seek
when they are
mobile?

11. What are mobile users’
context? In a hurry,
commuting, waiting, in the
elevator?
Why are they going to
your site now?
What do they looking for?

12. Shopping lists.
Always logged in.
Credit card stored.
Simple carts.
Easy steps.

14. three:

15. The optimized
experience:
mobile apps.

16. Mobile apps:
Info storage
Camera
Geolocalization
Offline

17. Mobile users might be
anywhere, including in
your physical store.
How do you seize this
opportunity?

18. Extendend info.
Shop without carts.
Shop without products.
Sensors.
Geolocalization.

19. there is only
one internet.

20. Brands and users are the same. But each
screen experience has to be adequate.

21. THANK YOU
michel.lent@gmail.com
www.about.me/michel.lent