Pitch presentation deck that I designed for TuneBash, a music startup app company.

2. TuneBash will power the world’s first open
music ecosystem--connecting fans to the
world’s largest catalog of free, streaming
music, and in exchange, artists get access to
user listening data and a way to share
new music experiences directly with their
fans.

3. Our Team
Joey
Vikas
Avik
MK

5. The Problem
The Problem

6. • Most Countries Have No
Access to Spotify, Pandora
• Subscription Music Services
= Too Expensive $$
• There are millions of sources
of free music, thanks to the
Internet

7. • Royalties from music
services = nothing
• Distribution &
Promotion
• No access to users or
their preference data

9. The Technology

12. TuneBash
THE COMPETITION

14. Competition

17. USER ACQUISITION

18. User Acquisition Strategy
• Facebook, Twitter & Instagram integration
• Artist partnerships & affiliate promotion
• Press Outreach
– Tech & Music Bloggers
• SEO targeting free song title searches

19. Marketing
18 mos.
12 mos.
1-6 mos.
User Network & Partner
Integration Market
Competitor Crossover
Market
Mobile, New Customer
(ex. India, Australia, Mexico)
Beta
Initial Beta Test Group

20. Marketing: Phase I
1st Focus:
Non-Competitor Countries
We’re currently focused on acquiring users in countries with wide
mobile adoption but limited or zero access to competitive music
services

22. Business Model
Music
Purchases
Ticket
Purchases
Direct-to-Fan
Sales
TuneBash collects
15% on all music
purchased by app
users.
TuneBash
receives 10%
commission on all
concert ticket
sales from the
app.
TuneBash will
capture 3% on all
artist sales from
the app.

24. Investment
• Android app development
• Artist Intelligence Dashboard
– Design & build
• Marketing & PR
– Pay-Per-Click
– Press Releases & Media Coverage
• Artist outreach & program development