Growlots Nov23

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Growlots Nov23

  1. 1. New Discussions CREATE New Narratives
  2. 2. How can we get urban agriculture in Philadelphia to the tipping point?
  3. 3. Tipping Point as defined by Malcolm Gladwell's "The Tipping Point" the dramatic moment when ideas, messages, behaviors, and products suddenly become so popular that they transform into social epidemics.
  4. 4. The Three Rules of Epidemics 1. Spread by a very few extraordinary people 2. Sensitive to the conditions and circumstances of the specific time and place 3. Information is packaged in a way that makes it irresistible
  5. 5. growlots Farming Centers will act as central hubs for organizing food production, creating green jobs, building community, and education. Occupying 3-4 adjacent abandoned lots (3/8 - 1/2 acres), Green Centers have an Office/Storage Area, an on-site Garden, two High Tunnels, and a small Greenhouse for starts.
  6. 6. Research, Interviews, Observations Community Gardens & Members Communication Agri-Programs Jobs Develop Beautification Vacant Lots City Government
  7. 7. How does a Farming Center function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol
  8. 8. Who would work at a Farming Center? Farm/Garden Supervisor The Information Specialist Garden/ Farm Coordinator Retail Manager
  9. 9. How do we start more Farming Centers?
  10. 10. Farming Centers Create Social Capital Education and Nutrition Provides Agricultural Opportunities Tourism boosts local economy Meeting place for gardeners Communication Healthy city = healthy bodies Forum for neighbors Increases pride Creates a sense of safety Beautification Develop Vacant Lots City green spaces increase Residents come together Local produce improves health Expands gardening as a profession Creates a garden network Hires agricultural students Trains workers to be collaborative Create Green Jobs Green Center's success increases revenue in local economy
  11. 11. Income Statement for Start-Up Year Downpayment $30,000 Renting Garden Tools Office, greenhouse, $10,000 high tunnels, garden $20,000 Finished Compost (soil) $35,000 Compost System (If there are extra funds) Income $20,000 $340,000 Startup Capital (1st Year) Plant Starters $330,000 and Seeds $150,000 Equipment/Materials/Tools $35,000 Produce (CSA, Farmer’s Markets, and Local Businesses) $145,000 Brochures/Literature or Education $25,000 Salaries/Wages $200,000
  12. 12. New Audiences CONTRIBUTED New Questions
  13. 13. Who is responsible for the center? Jobs vs. Volunteering Do we need an applicable farming protocol? Lacking man power Substantial amount of workable land Farming is not a job
  14. 14. People are disconnected from their food Niche Markets vs. Regional Foods Urban Agricutlure vs. Big Business Reaching the bottom line Who is responsible for the center? Jobs vs. Volunteering Do we need an applicable farming protocol? Lacking man power Substantial amount of workable land Farming is not a job
  15. 15. Sometimes social capital is not enough People are disconnected from their food Niche Markets vs. Regional Foods Urban Agricutlure vs. Big Business Reaching the bottom line Who is responsible for the center? Jobs vs. Volunteering Do we need an applicable farming protocol? Lacking man power Substantial amount of workable land Farming is not a job
  16. 16. What about a shared equity model? Sometimes social capital is not enough Urban Agriculture could be temporary Develop wasteland communities People are disconnected from their food Selling in niche markets Niche Markets vs. Regional Foods Urban Agricutlure vs. Big Business Reaching the bottom line Who is responsible for the center? Jobs vs. Volunteering Do we need an applicable farming protocol? Lacking man power Substantial amount of workable land Farming is not a job
  17. 17. What about a shared equity model? Sometimes social capital is not enough Urban Agriculture could be temporary Develop wasteland communities People are disconnected from their food Selling in niche markets Niche Markets vs. Regional Foods Urban Agricutlure vs. Big Business Effects of Farming Center success? Reaching the bottom line Competition between players Who is responsible for the center? Jobs vs. Volunteering Do we need an applicable farming protocol? Lacking man power Substantial amount of workable land Farming is not a job
  18. 18. What about a shared equity model? Sometimes social capital is not enough Urban Agriculture could be temporary Develop wasteland communities People are disconnected from their food Selling in niche markets Niche Markets vs. Regional Foods Urban Agricutlure vs. Big Business Effects of Farming Center success? Reaching the bottom line Competition between players City's long-term goals need small steps Can we change land zoning codes? Who is responsible for the center? Create a farm network Jobs vs. Volunteering Do we need an applicable farming protocol? Lacking man power Substantial amount of workable land Farming is not a job
  19. 19. What about a shared equity model? Sometimes social capital is not enough Economics Urban Agriculture could be temporary Develop wasteland communities People are disconnected from their food Food Access Niche Markets vs. Regional Foods Selling in niche markets Urban Agricutlure vs. Big Business Effects of Farming Center success? Reaching the bottom line Competition between players Land Ownership City's long-term goals need small steps Green Jobs Who is responsible for the center? Can we change land zoning codes? Create a farm network Lacking man power Jobs vs. Volunteering Integrative Development Do we need an applicable farming protocol? Substantial amount of workable land Farming is not a job
  20. 20. Points from the GreenWorks Plan
  21. 21. 1. Bring local food within reach of 75% of residents 2. Provide park and recreation resources for 75% of residents 3. Create open spaces for neighborhoods
  22. 22. 1. Bring local food within reach of 75% of residents 2. Provide park and recreation resources for 75% of residents 3. Create open spaces for neighborhoods 4. Transform vacant land 5. Leverage vacant land 6. Promote commercial farming 7. Promote CSA’s
  23. 23. 1. Bring local food within reach of 75% of residents 2. Provide park and recreation resources for 75% of residents 3. Create open spaces for neighborhoods 4. Transform vacant land 5. Leverage vacant land 6. Promote commercial farming 7. Promote CSA’s 8. Create support for food cooperative expansion 9. Create demand for locally grown foods 10. Publicize local food efforts
  24. 24. 1. Bring local food within reach of 75% of residents 2. Provide park and recreation resources for 75% of residents 3. Create open spaces for neighborhoods 4. Transform vacant land 5. Leverage vacant land 6. Promote commercial farming 7. Promote CSA’s 8. Create support for food cooperative expansion 9. Create demand for locally grown foods 10. Publicize local food efforts 11. Entrepreneurial and workforce development to double high and low skill green jobs 12. Provide technical assistance for farming and gardening
  25. 25. 1. Bring local food within reach of 75% of residents 2. Provide park and recreation resources for 75% of residents 3. Create open spaces for neighborhoods 4. Transform vacant land 5. Leverage vacant land 6. Promote commercial farming 7. Promote CSA’s 8. Create support for food cooperative expansion 9. Create demand for locally grown foods 10. Publicize local food efforts 11. Entrepreneurial and workforce development to double high and low skill green jobs 12. Provide technical assistance for farming and gardening 13. Foster school based efforts 14. Create an urban agriculture strategy 15. Integrate anti-hunger efforts and urban agriculture initiatives
  26. 26. 1. Bring local food within reach of 75% of residents 2. Provide park and recreation resources for 75% of residents 3. Create open spaces for neighborhoods 4. Transform vacant land 5. Leverage vacant land 6. Promote commercial farming 7. Promote CSA’s 8. Create support for food cooperative expansion 9. Create demand for locally grown foods 10. Publicize local food efforts 11. Entrepreneurial and workforce development to double high and low skill green jobs 12. Provide technical assistance for farming and gardening 13. Foster school based efforts 14. Create an urban agriculture strategy 15. Integrate anti-hunger efforts and urban agriculture initiatives

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