Megan Braley, M.I.D.Industrial Designer, Researcher and Communications Strategist832.firstname.lastname@example.orgThis portfolio includes four design and research projects.Thank you for your time and consideration.
Climate Change and The American Southwest Climate Change and The American Southwest Climate Change and The American Southwest Climate Change and The American Southwest Educational Poster Series from Gray is Green: The National Senior Conservation Corps Educational Poster Series from Gray is Green: The National Senior Conservation Corps Educational Poster Series from Gray is Green: The National Senior Conservation Corps Educational Poster Series from Gray is Green: The National Senior Conservation Corps 1 3 5 7 The U.S. Desert-Shrub Ecosystem Southwest Temperatures Are Global Warming Changes Snow to Rain is Changing Rising Rapidly and Rain to Episodic Downpours Water Stress Will Extend Eastward This diagram shows the extent of the United States’ Desert-Shrub Ecosystem, reaching from close to By reducing the amount of snow falling on Great Basin the Canadian border to Mexico, mountains, global warming has reduced where it merges with the Mexican Western snowpacks by as much as 75% Desert-Shrub Ecosystem. (EPA), changing runoff from a source of relief in summer dry spells to spring floods, which are of less value to farming and to Mojave dry climates generally. Sonoran Percent Change Chihuahuan -80% Trends in April Snowpack In the Western The Four North American Deserts -60% United States (1950-2000) Data provided by the U.S. Department of Agriculture’s Natural -40% Resources Conservation Service Water and Climate Center The largest of the deserts is the Great Temperature Change (�F per century): (www.wcc.nrcs.usda.gov) -20% Basin Desert, extending east of the California border to Salt Lake City. Rate of Temperature Change by Physical Water Scarcity Projected Global Water Scarcity The other deserts are the Mojave, the -4 -3 -2 -1 0 1 2 3 4 State and Region, 1901-2008 Extreme One-Day Precipitation Events in the Water resources cannot meet population for 2025 Data provided by the National Oceanic and Atmospheric Data provided by the National Intelligence Council, Global Trends Sonoran, and the Chihuahuan Desert, Administration’s National Climate Data Center Lower 48 States (1910-2008) demands. More than 75% of river flows are allocated to agriculture, industries, or 2025: A Transformed World, published by the International Water which is expanding north from Mexico, (www.ncdc.noaa.gov/oa/ncdc.html) 25 Management Institute, IWMI, Annual Report 2007-2008, pg.11 deeper into New Mexico and Texas. domestic purposes. (www.lib.utexas.edu/maps/world_maps/water_scarcity_2025) The United States Has Warmed at Nearly Twice the Global Rate 20 From Ordinary Rain to Downpours Percent of Land Area Approaching Physical Water Scarcity Rising U.S. Temperatures Rising World Temperature More than 60% of river flows are allocated. Downpours pelt crops, overflow In this century, water stress 15 3 3 These basins will experience physical Temperature anomaly [°F] Temperature anomaly [°F] 1901-2009 trend: +1.25°F per century 1901-2009 trend: +1.28°F per century 1979-2009 trend: Surface: +5.05°F per century UAH: +4.00°F per century 1979-2009 trend: Surface: +2.93°F per century UAH: +2.30°F per century storm sewers, and flood culverts water scarcity in the near future. will extend east and north 2 2 10 and underpasses. In desert- 1 1 shrubland, downpours refresh The Great Basin Desert The Mojave Desert The Sonoran Desert The Chihuahuan Desert 0 0 groundwater, but often runoff into Texas, Oklahoma, and -1 -1 5 too quickly to penetrate dry, Little or No Water Scarcity parts of Kansas. caked soil. Abundant water resources relative to use. -2 -2 Earth’s Surface Lower Troposphere (measured by satellite) Earth’s Surface Lower Troposphere (measured by satellite) UAH Less than 25% of water from rivers is UAH 0 -3 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 -3 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 withdrawn for human purposes. Source: http://clminternship.org/blog/wp-content/uploads/2009/10/DSCN0441.JPG Source: http://www.sheltoweehikes.com/IMG_0922.jpg Source: http://www.edupic.net/Images/Biomes/tonto_desert138.JPG Source: http://lh4.ggpht.com/_ynz-PpOfY1Y/SB4HOfsoyEI/AAAAAAAAAdo/LUwJOIz6U9Q/P3210395.JPG Year Year Data Source: NOAA, 2010 Data Source: NOAA, 2010 Data Source: NOAA, 2009 YearGray is Green The National Senior Conservation CorpsGray is Green is an environmental education, action, Applying Human Factors Psychology Re-engaging Members and Recruitingand advocacy organization for senior citizens, New Followerscurrently based out of North Haven, CT. When I to Information Designstarted working with the organization in late 2010, I met with Robert E. Lane, PhD, the Founder and I recently designed a poster series focused onthey were undergoing a major transformation. They President of Gray is Green, to discuss aspects of Climate Change and the American Southwest. Iwere in the process of merging with the National human factors that could be applied to the design designed each poster to tell a cohesive, powerfulResource Defense Council (NRDC) in New York of their resources. As people age, it becomes more story, and incorporated all of the design aspects ICity, and were concerned that they would lose their difficult and frustrating to read small text. I pointed had previously discussed with Dr. Lane. We thenidentity. I am helping Gray is Green redesign their out that this frustration could be leading to a lack put the posters on exhibit at The Whitney Center, aoutreach materials, so that they can re-engage their of engagement from their members. Together we retirement community located in Hamden, CT, inaudience and recruit new members. are increasing the font size used in their documents, order to gain feedback from their residents. while also shortening the overall amount of text.Designing for Senior Citizens I am also teaching them to use grid systems and Gray is Green has received positive publicity powerful, engaging colors in the development of and increased response from their members.The organization develops tools for senior citizens their resources, so that their viewers are drawn inwho are often overlooked by environmental and can easily navigate the presented information.conservation groups. Gray is Green recognizes thatseniors have significant political and financial leverage.However, while the organization’s resources aredirected toward people over the age of 65, many ofthe organization’s existing resources lack the designaspects necessary to engage older people.
Growlots Philadelphia http://growlotsphiladelphia.comPhiladelphia is well known as the city of brotherly love,the home of Rocky, and the foundation of this nation. Equalizing the Movement’s ResourcesWhat is less well known, is that Philadelphia is hometo hundreds of urban gardens, and an urban agriculture to Reduce Competition and Increasemovement that has been gaining momentum for the past Communication and Collaboration40 years. Throughout this period, new organizationshave been developing rapidly, and an increasing number The existing fragmentation had made it nearly Instead of a movement comprised of hundredsof individuals have become interested in growing in the impossible for our stakeholders to visualize their of organizations developing similar productscity. However, a lack of collaboration has prevented the contributions as a collective effort. My team and I and services, we designed a collaborative systemmovement from developing successful citywide urban worked to eliminate the names of organizations by with products and services organized into nineagriculture initiatives. emphasizing the work everyone had accomplished. categories representing the key components of We described this concept as, The Power of CoordinatedExposing the Underlying Problems Key Findings Efforts, which we defined as “the ability to put WHAT urban agriculture.To better understand the issues blocking collaboration, is being accomplished, before WHO is contributing the work.” All of the city’s resources are now organized in an online,my design team and I collected exploratory data • Current urban agriculture efforts are fragmented, collaborative, content management system. Growlotsthrough fieldwork, interviews, literature reviews, redundant, and inefficient. With this concept in mind, we organized the Philadelphia is a resource database and a communicationand contextual research. We visited nonprofit movement’s resources based on their functions and networking tool, that has helped our stakeholders workorganizations, and volunteered at community gardens. • Fragmentation prevents people from finding and roles within a system, not their developers. together to develop innovative services.We then outlined our key findings and presented using the numerous resources available to them.them to Philadelphia’s Department of Parks andRecreation. In 2009, we began working with the city to • A centralized hub is necessary to organize all ofdevelop a strategy for improving communication and the available resources. Urban Agriculture Resource Categoriescollaboration within the urban agriculture movement,while also raising public awareness of the city’s urban • Progress is slow because the future plans of theagricultural development. stakeholder groups do not align.Observing Group Dynamics andEncouraging Participatory DesignThrough a series of interviews and focus group meetings, It soon became clear that the histories and Growing Gardens Composting Planting Fruit Trees Keeping Bees Marketing Your Goodsmy team and I developed a number of tools to help our reputations between our stakeholders were and Urban Farmsstakeholders prioritize the problems facing the city’s getting in the way of collaboration.urban agriculture development, while simultaneouslyworking together to propose solutions. During each Also, a lack of communication between ourmeeting we used dialogue mapping and brainstorm stakeholders led to redundant efforts andactivities to keep the conversation on track. We also overwhelming frustration.observed each of our participants to gain a betterunderstanding of the emotions and attitudes present in Distributing Your Meeting Your Peers Impacting Teens Advancing Childreneach meeting. Goods and Adults
“Waste Equals Food” Our three-part system connected efficient storage, a backyard garden, and a composting unit located under the kitchen sink. Food scraps that are usually thrownPostgreen Homes away and wasted, are placed in the composting unit to be transformed into nutrient rich soil, which is then added back to the garden to “feed” the existing soil and produce. This system creates a closed-loop cycle,Postgreen is a real estate and development firm which draws inspiration from the concept of “Wastespecializing in modern, green, and affordable homes in Equals Food,” developed by William McDonough.Philadelphia’s urban neighborhoods. The company wasinterested in updating the kitchen design used in theirenergy-efficient homes. A partner and I were hired toresearch and design a concept for an Extreme GreenKitchen. We had just completed a four-month projectat the University of the Arts focused on green kitchendesign, so we were able to offer Postgreen a holisticstrategy for developing their Extreme Green Kitchen.Collaborating With Postgreen’sCore BuyersNic Darling, the Chief Marketing Officer, and ChadLudeman, the Company President, began Postgreenwith a blog entitled the 100K House. They quicklygained a large community of followers interestedin their mission and their 100K homes. Postgreen’snumerous subscribers were an incredible resource. Aswe researched and developed our design, we postedvarious entries on the company’s blog in order togain valuable insight from their followers. We usedPostgreen’s blog as a tool to co-design with thecommunity. Our Final Kitchen Design Included:Helping Homeowners Cook Green • Only green materials • A NatureMill Automatic Composter for odor-freeand Clean composting (even dairy, meat, and fish)My team and I not only focused on the design of the • All energy-efficient materialskitchen, we also focused on the kitchen’s place within • A Sun Frost Refrigerator located under the islandthe continuous cycle of growth.We developed a three- • A recycling drawer consisting of three removable counter (cuts energy consumption by 80%)pronged system that made it fast and easy to dispose bins, next to the sink for quicker, cleaner disposalof waste sustainably, reduced indoor toxins, and saved • Two Rolling, Mobile Units that either fit under theclients money. We also incorporated modularity and • A Footfaucet for water-use efficiency (foot pedals counter for more open space or lock in place nextadaptability in our kitchen design, to fit the small and turn water on and off) to the island for extended counter spacecompact nature of Postgreen’s homes.
19147 social concern portrait cultural landscape history figurative abstract youth 2. Investigating Zip Code Zones 10 Our citywide research showed that the mural’s # of murals per year 9 8 content is often determined by the amount of crime 7 6 in the area it is created. For example, murals discussing 5 4 issues of social concern are often located in the areas 3 2 of highest crime, whereas murals depicting landscapes 1 0 are often used more for their ability to add beauty Murals Against Crime 1999 2000 2001 2002 2003 2004 2005 2006 to a space. 3500 Next, we studied individual zip code zones to further # of crimes per year 3000 2500 examine the relationship between the amount of Today, Philadelphia is the world capital of murals. Mapping the System 2000 crime in an area, and the number of murals created Upon entering the city, murals can be seen at every 1500 to combat that crime. corner. Initially, the murals appear to be a form of city A partner and I became interested in studying 1000 beautification. However, after researching The Mural the relationship between murals and crime more 500 For each zip code in Center City, we mapped the Arts Program (MAP ), the organization responsible for closely. We felt that if we were able to prove 0 number of crimes occurring each year from 1999 1999 2000 2001 2002 2003 2004 2005 2006 creating many of the city’s murals, it is clear that the the effectiveness of MAP’s initiative by visually through 2006, and compared that to the number of thefts robberies burglaries assaults murals have a deeper meaning. For the past 25 years, mapping the connection between murals and murals created each year from 1999 through 2006. lowered crime, other cities battling crime could We chose to look at these eight years because they MAP has used murals as a method for combating 3. Analyzing Crime/Mural Relation In 10 # of murals per year year benefit from MAP’s work by utilizing the model 9 offered the most accurate crime rate documentation. Philadelphia’s high crime rate. When beginning a new they offer. a Two-Block Radius 8 10 mural, the program encourages the involvement # of murals per 7 9 of inmates at local correctional facilities, troubled Our zip code research showed that in most cases, more 6 8 youths, and community members, in order to create To examine the entire system, we mapped murals were developed in the zip code5zones with the 7 a collective ownership of the mural that ensures it our collected data on three scales: highest crime.We also found that in all4of the zip code 6 3 zones we studied, the crime rate steadily decreased 5 will not be destroyed by graffiti in the future. 1. Citywide, 2. By Zip Code, and 3. A Two-Block Radius 2 4 over the eight year period we had examined. 1 We found that in each of the cases, the 3 1999 2000 0 2 addition of a mural significantly lowered 2001 2002 2003 2004 2005 2006 Wallace St. To better understand the relationship 1 between crime W. M levels and nearby murals, we chose one mural from crime in the surrounding area. N 35th St. ast 0 er S 1999 each zip code to examine more closely. We mapped 2000 2001 2002 2003 2004 2005 2006 W. t. G irar dA the crime in the specific location over a 6-month Race ve St. Po period beforeperiod in 1999 was created. 6 mo. and after the mural 2001 6 mo. period in 2008 Fai pl Spri rm ar S St. ng G ou arde nt At. 6 mo. period in 1999 2001 6 mo. period in 2008 4th n St ve. . S3 Vin St. e St.S 33rd Exp Rac Arche St. y 1. Citywide Examination St. south st. Mar Our first step was to map Che ket south st. St. Wal stnut S the general location of murals south st. nut t St. . south st. Spr Pineuce St (represented by squares) and 12th st. 12th st. . Sou St. crime (represented by circles) th S t. 12th st. 12th st. Fitz wa throughout Center City, in order St. ter Spirit of Creativity 1210 South St. t. Ch t. to visualize the areas where hS t. ris St. h hS dS t. tia28t 26t St. hS St. Was n 24t St. hing St. murals and crime overlapped. Spirit of Creativity 1210 South St. 22n t. h 20t ad Wh ton t. h hS 18t 13 murals & 18,874 crimes occured in19147 arto Ave hS 16t Bro St. nS . St. t. 12t St. St. From 1999 to 2006 10t 8th 6th From 1999 to 2006 13 murals & 18,874 crimes occured in19147 4th 2nd