Best practices for using social media monitoring & listening to inform your social media strategy

1. be social.
be smart.
achieve outcomes.
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2. Monday, October 8, 12

3. not so smart
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4. myth:
social listening is only
for measuring sentiment
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5. half of the
top 10 brands
mentioned in social media
get their intelligence
from evolve24
Source: http://www.searchenginewatch.com
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6. brands
mitch loder
relationship therapist
@mitchloder
mitch.loder@evolve24.com
Monday, October 8, 12

7. best practice
listen before.
listen while.
listen after.
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8. best practice
listen.
formulate.
talk.
measure.
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9. best practice
segment.
segment.
segment.
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10. best practice
find waldo.
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11. best practice
where is the
conversation?
segment.
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12. best practice
what is the
conversation?
segment.
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13. best practice
what is the
intensity?
segment.
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14. point-of-view
sentiment sucks.
emotion doesn’t.
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15. best practice
stay in front
with predictive
modeling.
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16. best practice
know your influencers.
analyze them.
integrate them.
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17. best practice
reverse engineer
competitor’s social
strategy.
analyze. measure. steal.
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18. best practice
analyze inside industry.
analyze outside industry.
learn. innovate.
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19. best practice
benchmark.
measure.
refine.
measure.
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20. point-of-view
not a bright strategy
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21. even more value
go home & tell someone
you attended a
relationship seminar.
send your thank you to @mitchloder
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22. be social.
be smart.
achieve outcomes.
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Monday, October 8, 12