Happiness as Your Business Model

Happiness as Your Biz Model

why happiness?

welcome to the ‘me’ era

but it’s not just the millennials...

...every ‘generation’ seems to be searching for happiness...

pampering and relaxing

leisure time and hobbies

work/life balance

world travel and adventure

health and ﬁtness

movies what movie isn’t about the search for happiness?

happiness is a multi-billion dollar industry

people are very conscious of every decision they make towards becoming happier

so, how does your business ﬁt into this?

the sad truth is...

while this is how companies see themselves.

this is how people talk about them.

the craziest part of all of this is that

companies are run by people

people who, like everyone else, are pursuing their own happiness...

so, then, what makes people happy?

what makes people happy? • autonomy (feeling that your activities are self-chosen and self-endorsed) • competence (feeling that you are effective in your activities) • relatedness (feeling a sense of closeness with others) • self-esteem (set-point, or the person’s natural propensity to happiness) from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).

autonomy

autonomy includes: •feeling in control of one’s surroundings •understanding one’s own resilience •feeling of agency •empowerment

competence

competence includes: •conﬁdence in one’s abilities/knowing one’s strength’s •feedback from others on one’s performance •learning and growing skills •self-actualization •doing meaningful work •getting into ﬂow

relatedness

relatedness includes: •interacting with others •connecting with people and connecting people •giving to others/being generous •feeling loved •emotional security •acknowledgement and support (mentorship)

self-esteem

self-esteem includes: •your ‘set-point’ or natural (genetic) conﬁdence level •something you can work on through cognitive behavioral therapy, meditation or medications •not inﬂuenced from the outside world, but apparent when triggered by events from the outside world

what are the barriers to happiness?

barriers to happiness • fear (anxiety of failure, ignorance, mistrust) • confusion (noise, paradox of choice, lack of good information) • loneliness (isolation, disconnection from others) • lack of control (feeling of loss of control over one’s life and surroundings, secrecy, loss of agency) • struggle for survival (basic needs not met)

contributors to fear •ignorance •misinformation •insecurity •inexperience •fear-mongering •mistrust

pew internet research noted that the majority of people ages 50+ who are not online are not online because of the scary stories they hear.

confusion

what leads to confusion •paradox of choice •noise ratio •lack of clear information •secretiveness •half-truths

loneliness

what causes loneliness •isolation •distrust of others •fear of rejection •lack of acceptance •insecurity

lack of control

what leads to lack of control •loss of control over the circumstances of one’s life •loss of agency •withheld information •secrecy •uncontrollable circumstances

struggle for survival

remember maslow’s hierarchy of needs

you can’t get here without all of these being taken care of

and your business model?

in order to be an agent of happiness, you need to either create the environment for happiness OR intervene in the barriers to happiness...

ideas?

http://www.slideshare.net/missrogue

About those rockin’ images • Many of them are purchased from iStockPhoto.com (yay! iStockPhoto is an awesome Canadian company!) • Except for: • book covers, movie posters (from Amazon.com) • And the Flickr photos used from: • Starbucks Cup: http://www.ﬂickr.com/photos/mjb/118418786/ • Starbucks Globalism: http://www.ﬂickr.com/photos/thorinside/55362248/

Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com (tara)

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Happiness as Your Business Model

by Tara Hunt

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