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Happiness as Your Business Model
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Happiness as Your Business Model


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  • 1. Happiness as Your Biz Model
  • 2. why happiness?
  • 3. welcome to the ‘me’ era
  • 4. but it’s not just the millennials...
  • 5. ...every ‘generation’ seems to be searching for happiness...
  • 6. pampering and relaxing
  • 7. leisure time and hobbies
  • 8. work/life balance
  • 9. world travel and adventure
  • 10. health and fitness
  • 11. books
  • 12. movies what movie isn’t about the search for happiness?
  • 13. happiness is a multi-billion dollar industry
  • 14. people are very conscious of every decision they make towards becoming happier
  • 15. so, how does your business fit into this?
  • 16. the sad truth is...
  • 17. while this is how companies see themselves.
  • 18. this is how people talk about them.
  • 19. the craziest part of all of this is that
  • 20. companies are run by people
  • 21. people who, like everyone else, are pursuing their own happiness...
  • 22. so, then, what makes people happy?
  • 23. what makes people happy? • autonomy (feeling that your activities are self-chosen and self-endorsed) • competence (feeling that you are effective in your activities) • relatedness (feeling a sense of closeness with others) • self-esteem (set-point, or the person’s natural propensity to happiness) from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).
  • 24. autonomy
  • 25. autonomy includes: •feeling in control of one’s surroundings •understanding one’s own resilience •feeling of agency •empowerment
  • 26. competence
  • 27. competence includes: •confidence in one’s abilities/knowing one’s strength’s •feedback from others on one’s performance •learning and growing skills •self-actualization •doing meaningful work •getting into flow
  • 28. relatedness
  • 29. relatedness includes: •interacting with others •connecting with people and connecting people •giving to others/being generous •feeling loved •emotional security •acknowledgement and support (mentorship)
  • 30. self-esteem
  • 31. self-esteem includes: •your ‘set-point’ or natural (genetic) confidence level •something you can work on through cognitive behavioral therapy, meditation or medications •not influenced from the outside world, but apparent when triggered by events from the outside world
  • 32. what are the barriers to happiness?
  • 33. barriers to happiness • fear (anxiety of failure, ignorance, mistrust) • confusion (noise, paradox of choice, lack of good information) • loneliness (isolation, disconnection from others) • lack of control (feeling of loss of control over one’s life and surroundings, secrecy, loss of agency) • struggle for survival (basic needs not met)
  • 34. fear
  • 35. contributors to fear •ignorance •misinformation •insecurity •inexperience •fear-mongering •mistrust
  • 36. pew internet research noted that the majority of people ages 50+ who are not online are not online because of the scary stories they hear.
  • 37. confusion
  • 38. what leads to confusion •paradox of choice •noise ratio •lack of clear information •secretiveness •half-truths
  • 39. loneliness
  • 40. what causes loneliness •isolation •distrust of others •fear of rejection •lack of acceptance •insecurity
  • 41. lack of control
  • 42. what leads to lack of control •loss of control over the circumstances of one’s life •loss of agency •withheld information •secrecy •uncontrollable circumstances
  • 43. struggle for survival
  • 44. remember maslow’s hierarchy of needs
  • 45. you can’t get here without all of these being taken care of
  • 46. and your business model?
  • 47. in order to be an agent of happiness, you need to either create the environment for happiness OR intervene in the barriers to happiness...
  • 48. ideas?
  • 49.
  • 50. About those rockin’ images • Many of them are purchased from (yay! iStockPhoto is an awesome Canadian company!) • Except for: • book covers, movie posters (from • And the Flickr photos used from: • Starbucks Cup: • Starbucks Globalism:
  • 51. Tara Hunt 415.694.1951 skype: tarahunt747 (tara)