A complete PR plan for the mock premiere of Walt Disney\'s upcoming full length 2-D animated film, The Princess and the Frog. PR Plan includes event planning strategy, media plan, budget, press calendar, sample news release, company bio, media advisory and more. Slide show design, implementation and production were all created by me for my media relations class at Boston University in Fall of 2008.

1. Hannah Lobel Marisa Martinez Tracey Pavlicin Jackie Williams

6. A u d i e n c e Target audience: 2 – 13 year old girls of all backgrounds, races, and family incomes Girls play fantasy dress-up and use Disney Princess products for their bedroom décor Children’s influence ranks number one for selecting a movie Capitalize on these behavioral trends

7. S t r a t e g y Where we are now: Established leader in family entertainment How we got there: Films, theme parks, products, internet promotion over past 70 years Where do we want to be: Continue impacting imaginations, while growing and learning as a company How will we get there: Through PR promotion for The Princess and the Frog “ Never stop dreaming”

11. B u d g e t Staff Time PR Team's Salary$90,000 x 4 = $360,000 Graphic Designer's Salary$50,000 Event Coordinator (Décor)$100,000 Total$510,000 Out of Pocket Expenses Temp Agency (150 workers) $50,000 Park Rental (2 days) $40,000 Television Advertising $50,000,000 Print Advertising $40,000,000 Tent Rental $500,000 Screen (all inclusive) $100,000 Furniture Rental $75,000 Heating and Lighting $20,000 Travel and Accomodations $3,000 Contingencies$9,798,000 Total$99,288,000 Grand Total (of both columns)$99,798,000

12. E v a l u a t i o n Impact we made: Reach target audience- ticket sales Increase store sales- net profit from product sales Remain leader in family entertainment- ticket sales, product sales, dvd sales, website hits Output we put in: Jazz Festival- number of kids who entered contest Oprah Winfrey Show- ratings Katrina efforts- money raised for foundations Research Methods: Content Analysis Focus Groups- kids in target audience and parents Online survey (connected to kids games)