We helped Optiaxis (online eyewear store) and Dr Kiran Bedi's NGO Navjyoti India Foundation to help achieve their #MissionOfBetterVision campaign on major social media platforms and generate great participation of the audience.

1. Optiaxis
Case Study
/Optiaxis
/Optiaxis

2. Start of Campaign
#MissionOfBetterVision
Free Eye Check-up Camp

3. Aim

To create brand image of Optiaxis Brand by educating
people about the Public Service Activity being done by co.
on the occasion of Children’s Day in Bal Mela of Navjyoti
India Foundation.

4. Strategy

To engage visitors on facebook and twitter with the help of
campaign of #MissionOfBetterVision

To support the cause of Optiaxis, they just need to share
the graphic we updated on our cover photo on facebook
and tweeted on twitter “Share to Support”

5. First Step
Calling the Target Audience

6. Creating Curiosity with Graphics

As much as people share the cover pic & participate in
#MissionOfBetterCampaign on fb & twitter….image below keeps
getting completed

7. Initial Response
Twitter
Facebook

8. Second Step
Boosting Interaction

9. Boosting Interaction

As there wasn’t much follower on Optiaxis facebook & twitter
page. We decide to start a contest of #MissionOfBetterVision
on twitter.

10. Contest Started Working Out…
Tweets
2,731
Exposure
2,560,465

11. Contest Working Out
Exposure
3,238,027
Tweets
4,650

12. Response Just Got Bigger

13. And It Started Trending

14. Graphs Touching Seventh Sky
Exposure
3,250,242

15. Tweets
4,748

16. Third Step
Acknowledging Support

17. Brand Image Created & Mission
Completed

18. @ “Bal Mela” Event

19. From the Event >>>>

20. (left) Mr. Sant Sewak Singh (Optiaxis Founder) with Dr. Kiran Bedi (Gen. Sec. of Navjyoti India Foundation)

21. Overview





No. of followers increased :
No. of Likes Increased :
No. of Free Eye Check-Ups :
Tweets During Campaign :
Reach of Campaign :
150
272
200+
4,728
3,250,242
This campaign really helped to create brand image and
bringing constant interaction & followers on its social pages.
Thank You

22. Creating value out of creativity
www.viralcurry.com