1. Creative & Innovative Strategies
of Apple
Value Creators(www.vcnc.co.kr)
.VC.

2. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

3. Agenda
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

4. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

5. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

6. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

7. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

8. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

9. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
2

10. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

11. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

12. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

13. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

14. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

15. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

16. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

17. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

18. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

19. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1997 1998 2001 2003 2006 ~
• • • • •
•
•
- •
•
•
-
-
•
Turnaround Innovation

20. Agenda
Apple Inc. Overview
Implications
Forecasting Apple’s future strategy

21. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

22. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
• •
• •
• •
• •

23. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

24. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod

25. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3 Value
MP3
Curve
5.0
3.8
2.5
Why?
1.3
0
UI

26. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3 Value
MP3
Curve
5.0
3.8
2.5
Why?
1.3
0
UI

27. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
5.0
3.8
2.5
1.3
0
UI

28. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
5.0
3.8
2.5
1.3
0
UI

29. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

30. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Cannibalization

31. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod Value Curve
iPod iPod nano
5.0
3.8
2.5
1.3
0
UI

32. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod Value Curve
iPod iPod nano
5.0
3.8
2.5
1.3
0
UI

33. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod

34. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
itunes Store

35. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Digital Music Value Chain
Aggre Client
Record DRM
-gation Billing Device
Industry System
Hosting Marketing

36. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
itunes eco system
/
Market Place
iTunes

37. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod iPod
iPod ( : )
11000.0
8250.0
5500.0
2750.0
0
2006 2007 2008
itunes
itunes ( : )
4000.0
3000.0
2000.0
1000.0
0
2006 2007 2008

38. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod/itunes iPod/itunes

39. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3
DRM Free

40. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPhone

41. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
All in one!
E-mail Music Player Video Player
Game SMS

42. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
HW Spec UX

43. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain

44. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3

45. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4

46. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4

47. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4

48. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4

49. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

50. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

51. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

52. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Quality control

53. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

54. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Built-in

55. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

56. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

57. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

58. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

59. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1 1
2 2

60. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Appstore

61. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
Open Platform
Customer

62. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
Open Platform
Customer

63. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
Customer

64. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
SW
Customer

65. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
SW
Customer

66. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Apple 3rd Party

67. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1 2
3 4

68. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1
2
3

69. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPhone Appstore
13%
3% Nokia
5% RIM
40% Apple
HTC
Fujitsu
18% Others
21%

70. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad

71. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

72. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

73. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iMac
Macbook
iPhone

74. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iMac
Macbook
iPad
iPhone

75. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad JooJoo Kindle Sony Reader iRex Nook

76. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad JooJoo Kindle Sony Reader iRex Nook

77. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1
2
3

78. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iBookstore

79. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

80. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

81. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

82. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Forecasting Apple’s future strategy

83. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

84. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

85. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
UX

86. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Needs

87. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
HW/SW

88. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Brand value

89. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications

90. Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

91. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Product line-up

92. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Lock-in

93. Thank you for listening