Creative & Innovative Strategies
            of Apple


     Value Creators(www.vcnc.co.kr)
                     .VC.
Agenda

           Apple Inc. Overview


Creative and Innovative Strategies of Apple


               Implications


    F...
Agenda




Creative and Innovative Strategies of Apple


               Implications


    Forecasting Apple’s future stra...
Agenda

           Apple Inc. Overview


Creative and Innovative Strategies of Apple


               Implications


    F...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




                      2
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Tech
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview          Strategies of Apple          Implications      Forecasting Apple’s strategy




        1997 ...
Agenda

       Apple Inc. Overview




           Implications


Forecasting Apple’s future strategy
Agenda

           Apple Inc. Overview


Creative and Innovative Strategies of Apple


               Implications


    F...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




•                             ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




               iPod
Apple Inc. Overview     Strategies of Apple   Implications   Forecasting Apple’s strategy




                            ...
Apple Inc. Overview     Strategies of Apple   Implications   Forecasting Apple’s strategy




                            ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




5.0

3.8

2.5

1.3

 0
      UI
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




5.0

3.8

2.5

1.3

 0
      UI
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




Cannibalization
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




iPod    Value Curve



       ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




iPod    Value Curve



       ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




               iPod
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




itunes Store
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




       Digital Music Value Cha...
Apple Inc. Overview   Strategies of Apple            Implications   Forecasting Apple’s strategy




itunes               ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




         iPod                 ...
Apple Inc. Overview    Strategies of Apple   Implications   Forecasting Apple’s strategy




iPod/itunes                  ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




                              ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




         iPhone
Apple Inc. Overview   Strategies of Apple   Implications            Forecasting Apple’s strategy




           All in one...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




HW Spec                       ...
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




     R&C



1             ...
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




     R&C



1             ...
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




     R&C



1             ...
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




     R&C



1             ...
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




     R&C



1             ...
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




     R&C



1             ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




Quality control
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple              Implications   Forecasting Apple’s strategy




                   ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




1                         ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




    Appstore
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




 3rd Party




Open Platform

...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




 3rd Party




Open Platform

...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




 3rd Party



                ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




 3rd Party



                ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




 3rd Party



                ...
Apple Inc. Overview           Strategies of Apple   Implications      Forecasting Apple’s strategy




                   ...
Apple Inc. Overview       Strategies of Apple   Implications   Forecasting Apple’s strategy




1                         ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




1




2




3
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




iPhone                        ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




               iPad
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




iMac



       Macbook




   ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




iMac



       Macbook




   ...
Apple Inc. Overview            Strategies of Apple    Implications      Forecasting Apple’s strategy




iPad   JooJoo    ...
Apple Inc. Overview            Strategies of Apple    Implications      Forecasting Apple’s strategy




iPad   JooJoo    ...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




1




2




3
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




iBookstore
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Agenda

           Apple Inc. Overview


Creative and Innovative Strategies of Apple




    Forecasting Apple’s future st...
Agenda

           Apple Inc. Overview


Creative and Innovative Strategies of Apple


               Implications


    F...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy
Apple Inc. Overview   Strategies of Apple    Implications   Forecasting Apple’s strategy




                             ...
Apple Inc. Overview      Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Needs
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




HW/SW
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




Brand value
Agenda

           Apple Inc. Overview


Creative and Innovative Strategies of Apple


               Implications
Agenda

           Apple Inc. Overview


Creative and Innovative Strategies of Apple


               Implications


    F...
Apple Inc. Overview     Strategies of Apple   Implications   Forecasting Apple’s strategy




                      Produc...
Apple Inc. Overview   Strategies of Apple   Implications   Forecasting Apple’s strategy




                              ...
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Apple 창의적인 성공 전략

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Apple 창의적인 성공 전략

  1. 1. Creative & Innovative Strategies of Apple Value Creators(www.vcnc.co.kr) .VC.
  2. 2. Agenda Apple Inc. Overview Creative and Innovative Strategies of Apple Implications Forecasting Apple’s future strategy
  3. 3. Agenda Creative and Innovative Strategies of Apple Implications Forecasting Apple’s future strategy
  4. 4. Agenda Apple Inc. Overview Creative and Innovative Strategies of Apple Implications Forecasting Apple’s future strategy
  5. 5. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  6. 6. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  7. 7. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  8. 8. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  9. 9. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 2
  10. 10. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  11. 11. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  12. 12. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  13. 13. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  14. 14. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  15. 15. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  16. 16. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  17. 17. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Tech
  18. 18. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  19. 19. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 1997 1998 2001 2003 2006 ~ • • • • • • • - • • • - - • Turnaround Innovation
  20. 20. Agenda Apple Inc. Overview Implications Forecasting Apple’s future strategy
  21. 21. Agenda Apple Inc. Overview Creative and Innovative Strategies of Apple Implications Forecasting Apple’s future strategy
  22. 22. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy • • • • • • • •
  23. 23. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  24. 24. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPod
  25. 25. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy MP3 Value MP3 Curve 5.0 3.8 2.5 Why? 1.3 0 UI
  26. 26. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy MP3 Value MP3 Curve 5.0 3.8 2.5 Why? 1.3 0 UI
  27. 27. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 5.0 3.8 2.5 1.3 0 UI
  28. 28. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 5.0 3.8 2.5 1.3 0 UI
  29. 29. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  30. 30. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Cannibalization
  31. 31. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPod Value Curve iPod iPod nano 5.0 3.8 2.5 1.3 0 UI
  32. 32. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPod Value Curve iPod iPod nano 5.0 3.8 2.5 1.3 0 UI
  33. 33. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPod
  34. 34. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy itunes Store
  35. 35. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Digital Music Value Chain Aggre Client Record DRM -gation Billing Device Industry System Hosting Marketing
  36. 36. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy itunes eco system / Market Place iTunes
  37. 37. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPod iPod iPod ( : ) 11000.0 8250.0 5500.0 2750.0 0 2006 2007 2008 itunes itunes ( : ) 4000.0 3000.0 2000.0 1000.0 0 2006 2007 2008
  38. 38. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPod/itunes iPod/itunes
  39. 39. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy MP3 DRM Free
  40. 40. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPhone
  41. 41. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy All in one! E-mail Music Player Video Player Game SMS
  42. 42. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy HW Spec UX
  43. 43. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy R&C 1 2 3 4 Value Chain
  44. 44. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy R&C 1 2 3 4 Value Chain 1 2 3
  45. 45. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy R&C 1 2 3 4 Value Chain 1 2 3 2 4
  46. 46. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy R&C 1 2 3 4 Value Chain 1 2 3 2 4 4
  47. 47. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy R&C 1 2 3 4 Value Chain 1 2 3 2 4 4
  48. 48. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy R&C 1 2 3 4 Value Chain 1 2 3 2 4 4
  49. 49. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  50. 50. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  51. 51. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  52. 52. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Quality control
  53. 53. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  54. 54. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Built-in
  55. 55. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  56. 56. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  57. 57. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  58. 58. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  59. 59. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 1 1 2 2
  60. 60. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Appstore
  61. 61. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 3rd Party Open Platform Customer
  62. 62. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 3rd Party Open Platform Customer
  63. 63. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 3rd Party SW Open Platform Customer
  64. 64. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 3rd Party SW Open Platform SW Customer
  65. 65. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 3rd Party SW Open Platform SW Customer
  66. 66. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Apple 3rd Party
  67. 67. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 1 2 3 4
  68. 68. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 1 2 3
  69. 69. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPhone Appstore 13% 3% Nokia 5% RIM 40% Apple HTC Fujitsu 18% Others 21%
  70. 70. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPad
  71. 71. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  72. 72. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  73. 73. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iMac Macbook iPhone
  74. 74. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iMac Macbook iPad iPhone
  75. 75. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPad JooJoo Kindle Sony Reader iRex Nook
  76. 76. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iPad JooJoo Kindle Sony Reader iRex Nook
  77. 77. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy 1 2 3
  78. 78. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy iBookstore
  79. 79. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  80. 80. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  81. 81. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  82. 82. Agenda Apple Inc. Overview Creative and Innovative Strategies of Apple Forecasting Apple’s future strategy
  83. 83. Agenda Apple Inc. Overview Creative and Innovative Strategies of Apple Implications Forecasting Apple’s future strategy
  84. 84. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
  85. 85. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy UX
  86. 86. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Needs
  87. 87. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy HW/SW
  88. 88. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Brand value
  89. 89. Agenda Apple Inc. Overview Creative and Innovative Strategies of Apple Implications
  90. 90. Agenda Apple Inc. Overview Creative and Innovative Strategies of Apple Implications Forecasting Apple’s future strategy
  91. 91. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Product line-up
  92. 92. Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy Lock-in
  93. 93. Thank you for listening
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