Creative & Innovative Strategies
of Apple
Value Creators(www.vcnc.co.kr)
.VC.

Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

Agenda
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
2

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Tech

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1997 1998 2001 2003 2006 ~
• • • • •
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Turnaround Innovation

Agenda
Apple Inc. Overview
Implications
Forecasting Apple’s future strategy

Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
• •
• •
• •
• •

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3 Value
MP3
Curve
5.0
3.8
2.5
Why?
1.3
0
UI

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3 Value
MP3
Curve
5.0
3.8
2.5
Why?
1.3
0
UI

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
5.0
3.8
2.5
1.3
0
UI

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
5.0
3.8
2.5
1.3
0
UI

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Cannibalization

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod Value Curve
iPod iPod nano
5.0
3.8
2.5
1.3
0
UI

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod Value Curve
iPod iPod nano
5.0
3.8
2.5
1.3
0
UI

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
itunes Store

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Digital Music Value Chain
Aggre Client
Record DRM
-gation Billing Device
Industry System
Hosting Marketing

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
itunes eco system
/
Market Place
iTunes

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod iPod
iPod ( : )
11000.0
8250.0
5500.0
2750.0
0
2006 2007 2008
itunes
itunes ( : )
4000.0
3000.0
2000.0
1000.0
0
2006 2007 2008

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPod/itunes iPod/itunes

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
MP3
DRM Free

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPhone

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
All in one!
E-mail Music Player Video Player
Game SMS

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
HW Spec UX

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
R&C
1 2
3 4
Value Chain
1 2 3 2 4 4

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Quality control

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Built-in

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1 1
2 2

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Appstore

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
Open Platform
Customer

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
Open Platform
Customer

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
Customer

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
SW
Customer

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
3rd Party
SW
Open Platform
SW
Customer

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Apple 3rd Party

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1 2
3 4

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1
2
3

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPhone Appstore
13%
3% Nokia
5% RIM
40% Apple
HTC
Fujitsu
18% Others
21%

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iMac
Macbook
iPhone

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iMac
Macbook
iPad
iPhone

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad JooJoo Kindle Sony Reader iRex Nook

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iPad JooJoo Kindle Sony Reader iRex Nook

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
1
2
3

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
iBookstore

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Forecasting Apple’s future strategy

Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
UX

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Needs

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
HW/SW

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Brand value

Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications

Agenda
Apple Inc. Overview
Creative and Innovative Strategies of Apple
Implications
Forecasting Apple’s future strategy

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Product line-up

Apple Inc. Overview Strategies of Apple Implications Forecasting Apple’s strategy
Lock-in

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