2. Presentation outline
• The PESTEL framework
• The virtual world phenomena
• Environmental changes and trends that may have impact
on the virtual
• Conclusion
3. PESTEL framework
“PESTLE analysis is in effect an audit of an
organisation's environmental influences with the
purpose of using this information to guide strategic
decision-making. The assumption is that if the
organisation is able to audit its current environment
and assess potential changes, it will be better placed
than its competitors to respond to changes.”
source:http://www.cipd.co.uk/subjects/corpstrtgy/general/pestle-analysis.htm
5. The Virtual World phenomena
“A virtual world is a computer-based simulated environment intended for its
users to inhabit and interact via avatars”
Image source: healthinformaticsblog.com, www.appscout.com source: http://en.wikipedia.org/wiki/Virtual_world
6. Environmental changes and trends that may have impact
on the virtual worlds
‣ Globalization ‣ unemployment
‣ Increased Internet use /all time internet access ‣ More virtual worlds
‣ Increased computer use
‣ More companies in the virtual worlds
‣ More interaction over the Internet
‣ Global warming and environmental threats
‣ Bigger internet communities
‣ Health trends
7. Conclusion
Our conclusion is that the Virtual World will most likely become:
‣ More accessible
‣ More green conscious
‣ A place for even greater networking possibilities
‣ A place for career opportunities
All this due to the affects of environmental forces
