Empowering the business while efficiently mitigating risks - Eva Chen (Trend Micro CEO)

Eva Chen
CEO and Co-Founder
Empowering the Business while Efficiently
Mitigating Risks
7/2/2013 Confidential | Copyright 2012 Trend Micro Inc.

2.4B
Internet Users1
1 Trillion+
URLs indexed
by Google2
665M
Web Sites3
1B
Facebook Users4
427M
Smart Phones
Sold Last Year5
54%
of Facebook
Access is via
Mobile6
Sources – 1: Internet World Stats, Dec 2012;
2: Google, 2008;
3: NetCraft Site Data, July 2012;
4: Facebook, Oct 2012; 5: Gartner 2012;
6: SocialBakers, May 2012
Copyright 2013 Trend Micro Inc.

Source:
Asymco.com, June 2012
Copyright 2013 Trend Micro Inc. Copyright 2013 Trend Micro Inc.

2.5 QUINTILLION
BYTES OF DATA/DAY!90% CREATED IN THE
LAST 2 YEARS
Source: IBM
INFORMATION HAS BECOME
YOUR MOST STRATEGIC ASSET

Identify trends
Understand customer behavior
Analyze opportunities
Discover efficiencies

Payment Card Industry (PCI)
Protected Health Information (PHI)
Personally Identifiable Information (PII)
Intellectual Property (IP)

1NEW THREAT CREATED
EVERY SECOND
90% ORGANIZATIONS HAVE
ACTIVE MALWARE
55% NOT EVEN AWARE OF
INTRUSIONS
COMMERCIAL EXPLOIT KITS
USED BY VIRTUALLY ALL
EASTERN EUROPEAN CYBERCRIMINALS
Protected Health Information (PHI)
Intellectual Property (IP)
Payment Card Industry (PCI)
Personally Identifiable Information (PII)
AVERAGE COST
OF DATA BREACH$3.7M

Empower the Business…

…while Protecting Information from Theft and Loss

Consumerization
ITEmployees
Cyber Threats
Attackers
Cloud &
Virtualization

Smart protection
for information
Simple yet flexible
to manage and deploy
Security that fits
an evolving ecosystem
Information no longer protected
by traditional defenses
Customers Need…
Point solutions; limited visibility,
de-centralized administration
Dynamic, complex environment;
many new apps and platforms
The New Reality…

Smart protection
against theft and loss
 Layered – lines of defense
 Interconnected – intelligent protection
 Real-time – cloud updates
 Transparent – no user impact

Simple yet flexible
to deploy and manage
 Centralized – visibility and control
 Automated – policy management
 Lightweight – resource efficient
 Flexible – on-premise or on-demand

Security that fits
 Open – broad platform support
 Optimized – designed in partnership
 Focused – 100% dedicated to security
 Innovative – ahead of the latest threats …and more

 Interconnected
 Real-time
 Transparent
Organizations Need a Smart Protection Strategy
 Layered
Smart protection for
information
Simple yet flexible to
manage and deploy
 Centralized
 Automated
 Lightweight
 Flexible
Security that fits
 Open
 Optimized
 Focused
 Innovative
…and more

SIGNATURE BASED
ANTI-MALWARE
1988 - 2007
Smart Protection
begins with global
threat intelligence…
CLOUD BASED
GLOBAL THREAT
INTELLIGENCE
2008
BIG DATA
ANALYTICS-DRIVEN
GLOBAL THREAT INTELLIGENCE
NOW!
• Email reputation
• File reputation
• Web reputation
• Whitelisting
• Network traffic rules
• Mobile app reputation
• Vulnerabilities/Exploits
• Threat Actor Research
• Enhanced File Reputation
• Enhanced Web Reputation

Consumerization
Cloud &
Virtualization
Employees IT
Cyber Threats
Attacker

Email &
Messaging
Web
Access
File/Folder &
Removable Media
IT Admin
Then…
Employees

Device
Hopping
Email &
Messaging
Web
Access
Collaboration
Cloud Sync
& Sharing
Social
Networking
File/Folder &
Removable Media
Now!
IT Admin
Employees

Email &
Messaging
Web
Access
Collaboration
Cloud Sync
& Sharing
Social
Networking
File/Folder &
Removable Media
91% targeted attacks begin with spear-phishing1
1 million malicious Android apps by end of 20132
1 in 5 use Dropbox at work, typically against rules3
1. Trend Micro: “Spear Phishing Email: Most Favored APT Attack Bait”, Nov 2012
2. Trend Micro Threat Predictions for 2013
3. Global survey of 1300 enterprise customers; “Shadow IT in the Enterprise”, Nasuni,
Sept 2012
Device
Hopping
Employees
IT Admin
Security

Employees
Complete End User Protection
Device
Hopping
Email &
Messaging
Web
Access
Collaboration
Cloud Sync
& Sharing
Social
Networking
File/Folder &
Removable Media
Anti-Malware Encryption
Application
Control
Device
Management
Data Loss
Prevention
Content
Filtering
IT Admin
Security

New in 2013: Enhanced Secure Cloud Sync & Share
Unique blend:
• Sync & Share
• DLP
• Sharing
• Protection
• Device Health
• App Mgmt

Part of Your Smart Protection Strategy
Smart
• Layered security from mobile to gateways
• Superior architecture; detects real-world threats faster
• Unique phishing protection with sandbox analysis
Simple
• Modular, lightweight and efficient
• Unified dashboard with centralized policy control
• Integrated DLP for easiest configuration
• Flexible deployment: on-premise or as a service
Security that fits
• Specialized plug-ins for Exchange, Domino, SharePoint
• Open: Win, Mac, iOS, Android, Blackberry…

Cloud &
Virtualization
IT
Cyber Threats
Attacker

Productivity
HR
CRM
Customer
Support
Finance
Supply Chain
Commerce
Employees
Partners
Customers
Business App Owners
Data Center Ops

Productivity
HR
CRM
Customer
Support
Finance
Supply Chain
Commerce
Data Center Ops
Data Center

By 2016, 71% of server workloads will be virtualized1;
Organizations can cut costs by 74% by storing data in the cloud2
Data Center Ops
Data Center
Physical Virtual Private Cloud
• Server and VM integrity
• Appropriate policy enforcement
• Data protection, especially in the cloud
• Performance and manageability
Security
1. Source: Gartner, Forecast Analysis: Data Center, May 2012
2. Source: Forrester study
Public Cloud

Data Center
Physical Virtual Public CloudPrivate Cloud
Cloud and Data Center Security
Anti-Malware Firewall Encryption
Integrity
Monitoring
Intrusion
Prevention
Log
Inspection
Data Center Ops
Security

• Single platform and administration
across physical, virtual and cloud
New:
• Further differentiating VMware
optimization
o Improved performance (caching, de-
duping)
o Stronger protection (automated virtual
patching, Hypervisor integrity
monitoring)
• Hybrid cloud management for
Amazon Web Services and
VMware vCloud
Deep Security: Optimized for Virtualization and Cloud

Smart
• Comprehensive protection across physical, virtual, cloud
• Automated protection, including virtual patching
Simple
• Single platform and administration; modular deployment
• Market-leading, truly agentless for VMware; enables
maximum density, consolidation, and performance
• Cloud-friendly: multi-tenancy, usage-based billing…
Security that fits
• Optimized, automated security for VMware and AWS
• Open: Microsoft, Linux, Solaris, Unix, VMware, Citrix…

Cloud &
Virtualization
Employees IT
Cyber Threats
Attacker

Employees IT
Cyber Threats
Attacker

Attacker
Gathers intelligence
about organization and
individuals
Employees
Targets individuals
using social engineering
Establishes
Command &
Control server
Moves laterally across
network seeking data of
interest
Extracts data
of interest – can go
undetected for months!
$$$$
Today’s Attacks: Social, Sophisticated, Stealthy!
Attacker
Gathers intelligence
about organization and
individuals
Employees
Targets individuals
using social engineering
Establishes
Command &
Control server
Moves laterally across
network seeking data of
interest
Extracts data
of interest – can go
undetected for months!
$$$$

Network Admin
Security
1.8 successful attacks per week / per large organization1
21.6% organizations experienced APT attacks2
Malware engineered and tested to evade your standard
gateway/endpoint defenses
 A custom attack needs a custom defense!
1: Source: 2012 Ponemon Study on costs of Cybercrime
2: Source: ISACA APT Awareness Study, 2013

Custom Defense
Network Admin
Security
Network-wide
Detection
Threat
Intelligence
Threat Tools
and Services
Custom
Sandboxes
Advanced
Threat Analysis
Automated
Security Updates

Custom Defense
Network-wide
Detection
Threat
Intelligence
Threat Tools
and Services
Custom
Sandboxes
Detect malware,
communications and
behavior invisible to
standard defenses
Analyze the risk
and characteristics
of the attack and
attacker
Adapt security
automatically (IP
black lists, custom
signatures…)
Respond using
the insight needed
to respond to your
specific attackers
Enabling a Complete Lifecycle
Advanced
Threat Analysis
Automated
Security Updates
Network Admin
Security

Deep Discovery: at the Heart of the Custom Defense
• Advanced threat
detection (even non-
Windows malware)
• Multiple customer-
defined sandboxes
• Local and global
threat intelligence
• Single appliance
across multiple ports
and protocols
• Custom security
updates to endpoints
and gateways

Smart
• Advanced, targeted threat detection, including
detection of non-Windows malware (i.e. mobile)
• Only solution with multiple customer-defined
sandboxes for more accurate analysis
• Actionable insight from global threat intelligence
Simple
• Lowest TCO: Single appliance monitors across
multiple ports and 80+ protocols
• Only solution that enables the full lifecycle: detect,
analyze, adapt, respond
Security that fits
• Sandbox analysis and custom signatures available
to other security products

Smart Protection

Market Leadership
Trend Micro has 27% global share,
almost twice the market share of the
next two vendors - IDC
2012 Worldwide Corporate Endpoint Server Security Revenue Share by Vendor, 2011
“Trend Micro is able to dominate the
market because of its diversified
geographic reach, established
customer base, and brand reputation.”
Technavio 2011, Global Virtualization Security Management Solutions
Trend Micro extends its market share
lead over closest competitor
Canalys – 2012 Small Business Segment Content Security Market Trends, March 2013

Organizations Need a Smart Protection Strategy
Smart protection for
information
Simple yet flexible to
manage and deploy
 Centralized
 Automated
 Lightweight
 Flexible
Security that fits
 Open
 Optimized
 Focused
 Innovative
…and more
 Interconnected
 Real-time
 Transparent
 Layered

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