1. INFECTIOUS
MAY 2011
a round up
of the latest
communications
news & ideas
from around
the world
brought to you by

2. INTEL – THE MUSEUM OF ME
Ever wondered what an exhibition of your with most, photos you've uploaded, words
life might look like? Well, now you can you use on your profile, and where your
thanks to Intel’s ‘Museum of Me’ friends are from. It ends with a photo
Facebook app. The app creates a 'visual collage of your friends making up a photo
archive of your social life'. Just connect of you. An all round slick execution and
with Facebook, and Intel's site downloads well worth checking out!
your Facebook data and spits back a
creepy amount of information. Of course, Create your own exhibition at:
it's not that creepy - after all, you're www.intel.com/museumofme
the one who uploaded those things.The
museum shows which friends you interact INFECTIOUS

3. STARBUCKS AND LADY GAGA
TEAM UP FOR SCAVENGER HUNT
Ubiquitous coffee brand Starbucks Twitter and Foursquare pages. Prizes up for
teamed up with global pop superstar Lady grabs included VIP access to the singer’s
Gaga for a two week digital scavenger forthcoming tour and signed merchandise.
hunt in the lead up to the release of her The partnership is one made in social media
new album ‘Born this Way’. heaven. Lady Gaga recently became the first
person to amass 10 million Twitter followers,
The game invited fans of the artist to while Starbucks became the first brand to
search for and decipher clues, which were net 10 million Facebook likes back in July of
hidden across a range of Starbucks digital 2010.
platforms including their Facebook, INFECTIOUS

4. VODAFONE-BRANDED TAXIS OFFER
MOBILE PAYMENT & CHARGING
Vodafone is aiming to keep Londoners campaigns ever seen in the capital. Their
connected with a new fleet of branded bold and colourful UnionJack design is made
taxis which for the first time will allow up of over 2000 London street names, will
passengers to recharge their phones on make an eye-catching addition to the city,
the move. Vodafone customers will also as well as easy to spot for anyone who
be able to pay for their journeys via text needs to charge up their phone. They will be
message. followed next week by the first of a fleet
of Vodafone-branded Heathrow Express
The taxi cabs will take to the streets in trains.
one of the biggest ‘wrapping’ advertising INFECTIOUS

5. KARL LAGERFELD REVAMPS
THE DIET COKE BOTTLE
Chanel designer Karl Lagerfeld is bringing The white, pink and black coloured limited-
haute couture to soft drinks, unveiling edition bottles, featuring Lagerfeld’s
three new bottle designs for Diet Coke. signature silhouette, will hit shelves in
June.
Lagerfeld, 77, famously shed nearly 45kg in
2001, crediting a diet of stewed vegetables In addition to designing the bottles,
and Diet Coke. Lagerfeld photographed models Coco
Rocha, Heidi Mount and Jeneil Williams in
the accompanying advertising campaign.
INFECTIOUS

6. THE TWEETING FRIDGE
Busy lives and the saturation of other The fridge has been given to an influential
beverage brands means people in Brazil twitter celebrity and thanks to a clever
aren’t drinking enough water. Bottled bit of technology automatically tweets
water brand Bonafont have decided to do each time it is opened.
something about this and so naturally
have created a ‘Tweeting Fridge’. For this one you really need to watch the
video: http://vimeo.com/23065853
INFECTIOUS

7. TWITTER INTRODUCES
‘FOLLOW’ BUTTON
Twitter has announced the launch of a Sites such as IMDb, AOL, CBS, Glamour,
‘Follow’ button. The button gives users GQ, MTV, Wired, Vanity Fair, The Wall
an easy way to discover new Twitter Street Journal and The Washington Post
accounts and follow them in one click. have all added the button.
INFECTIOUS

8. JVC LAUNCH POP-UP FESTIVAL
JVC has teamed up with Australian also DJ) as it travels around the festival
model, presenter, DJ and host of MTV circuit. Ruby’s Twitter followers are
Style, Ruby Rose for a new pop up invited to co-create the experience along
music festival in Sydney this summer, the way choosing what music she plays
called ‘Bustival’. to where the bus stops off.
Bustival, as the name suggest, is a Follow Ruby on Twitter: @RubyRose1
music festival contained within a bus,
which will be curated by Ruby (who will
INFECTIOUS

9. INFECTIOUS
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