2. TIME OUT
After looking at several copies of a Time Out magazine from 2013, they all contain the
front cover, an advert, contents and then an editorial/ ‘place of the week’ or ‘this week
in London…’
The contents page is very similar to that of a normal magazine, and the adverts are
usually things like mobile phones, Nike sportswear and cars, so that they can target a
wide age ranged audience, especially for London. The second page (advert) is also
always on the reverse side of the front cover.
Contents
The contents features multiple images on the
right hand side with columned text on the left.
The colour scheme is regularly black white
and red, with red being the feature colour.
The contents features a small comment from
the editor with an image of her – creates
personal relationships (uses and grats)
The magazines house style is anchored
throughout.
3. Time Out Adverts
Time out often features 2 adverts within the first four pages. Usually these are
adverts for technology, cars and often coffee or food adverts, targeting a younger
adult audience in London who often see or pass through stores such as Costa, and
mobile phone shops. The adverts displayed in Time Out are often bold and very
image or text centred, with bright colours to draw the readers attention. A regular
convention is the website address to the company or the social networking logos and
hashtags.
4. THE CANTERBURY INDEX
The Canterbury Index is a very regional/tourist magazine that essentially
promotes Canterbury and its attractions. In most cases the magazine
includes a front cover, contents page, an advertisement and an
article/information page on a certain place or attraction in Canterbury. The
advert is usually on restaurants or exciting tourist attractions. This
magazine unlike the rest of my researched magazine, is more tailored for the
cultural aspects of the region, unlike Absolute which focuses of fashion as
well as Brighton.
Canterbury index
regularly use images of
the country, animals or
landscape to promote
their region.
5. ABSOLUTE
Absolute is Brighton's regional and lifestyle magazine that also largely covers fashion.
Usually the first four pages of the magazine consist of the front cover, 2 adverts and then a
contents page. The adverts are usually something associated with fashion or dining.
For example; - a hair salon advert with a voucher attached and a cocktail bar and a cocktail
bar advert.
House style is very simplistic anchored throughout each
issue of the magazine the same, using numbers and
columns, with a red white and black colour scheme.
Main image is similar to front images / use women and
high key lighting / direct mode of address (uses and
grats).
Lists the staff used who worked on this article – shows
image of faces – reader can develop personal
relationships with the magazine (uses and grats).
Contents
6. Absolute Adverts
Adverts are usually for restaurants, bars, or designer stores for the Absolute magazine. Frequently I came
across vouchers attached to the adverts to give discount to readers, which therefore enables the magazine to
gain repeat purchase from customers who are interested in discounted vouchers.
The adverts are usually for places around Brighton, for example the new casino opening up, the conventions of
these adverts are usually social networking logos and telephone contact details, as well as an image relating
heavily to the nature of the company.
7. NEW YORK
The New York magazine usually contains a front cover, 2 adverts and then a
contents page. The adverts are usually associated with fashion and lifestyle
and feature designer labels, technology and current up to date fashion
trends. The layout of the magazine is very simple, with images in the centre
and text surrounding it, with a black and white colour scheme often with a
feature colour running through.
The contents of New York is very similar to the front cover, they often
feature a one image page with the image being a high end fashion statement
with high key lighting and text surrounding the image.
8. ATLANTA
Atlanta is an American regional magazine that includes a front cover, an
advert, a contents and editorial combined and then another advert.
The editorial and the contents page combined is very much similar to the
house style of the front covers, very scripted and bright colours with a
messy layout and full of words / images. The adverts are nearly always
food and restaurants, with some restaurant reviews or designer shops.
