This document provides time saving tips and tools for social media marketing. It discusses how much time businesses spend on social media marketing and which platforms they use. It then offers suggestions for creating a social media plan, getting organized with content scheduling, prioritizing efforts, and automating posting. The document also recommends favorite tools for social media management and engaging on the go. It emphasizes committing to regular posting and quotes about making the most of your time.

1. Time Saving Tips and Tools
for Social Media Marketing
Milena Regos
Out&About Marketing
Twitter: @milenaregos
Twitter hashtag: #AIFD

2. “Time is
what we
want most,
but what
we use
worst.”
William Penn

3. How much time do you spend
weekly on marketing your business?
30
22.5
15
7.5
0
<1 1-2 hrs 2-5 hrs 5-10 hrs 11+ hrs
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

4. Personal/Business Use of Social Media
Personal Business
100
92.5 93.4
75
50 52.7
45.2
39.5
34.7 34.9
25 26
29
22.4 21.6 22
19.6
8.5 7.1 6.2
0
k s s s s r s n
oo eo log site hoto itte um tio
eb Vid B
ew P Tw Fo
r
loc
a
Fac vi eo
-
Re G
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

5. Traditional marketing methods for florists
50
48.5 47.7
37.5
36.8
27.8
25
19.9
16.4
12.5
12.4
10.2
0
il ads s ads Radio r TV g
Ma t age oo eti
n
ec t
pri
n wP zin
e utd ar k
Dir oca
l
Yel
lo
Ma
ga O
ele
m
L T
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

6. Your old business card

7. Your new business card

8. Your new business card

9. Your new business card

10. Your new business card

11. Your new business card

12. Your new business card

13. Your new business card

14. Create a Plan
• Listen
• Plan
• Engage
• Measure
• Review and Adjust

15. Get Organized

16. Content Schedule

17. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

18. “The bad news is time flies.
The good news is you’re the
pilot.”
Michael Altshuler

19. Prioritize

20. Automate
• TweetMeme
• HootSuite/TweetDeck/Seeismic
• SocialOomph
• Facebook to Twitter - when
needed
• Twitter to Facebook - when
needed
• Blog to social networks
• Ping.fm - to all

21. Aggregate

26. Hootsuite

28. Favorite Tools
• iPhone • Diigo
• Animoto for easy videos • Firefox add-ons - Hootlet,
Diigo, Bit.ly, SproutSocial
• TubeMogul for distribution
of videos • Dropbox
• Ping.fm • TimeLogger
• Evernote • Instagram/360/Best Camera

29. On the Go
• Facebook
• Hootsuite
• Flickr
• Instagram
• Animoto
• Ping.fm

30. Commit

31. “Don't say you don't have enough time.
You have exactly the same number of
hours per day that were given to Helen
Keller, Pasteur, Michaelangelo, Mother
Teresa, Leonardo da Vinci, Thomas
Jefferson, and Albert Einstein.”
H. Jackson Brown, Jr. quotes (American best selling writer,
author of Life's Little Instruction Book)

32. Milena Regos
@milenaregos
milenaregos@gmail.com
775-771-6863
http://www.outandaboutmarketing.com
http://www.slideshare.net/milenaregos
All images photo credit Creative Commons unless
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