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Story Is In Our DNA
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Story Is In Our DNA

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I am teaching at the Global Center for Innovation & Entrepreneurship this summer. This is the deck from my first class. Used some new fonts and colors!

I am teaching at the Global Center for Innovation & Entrepreneurship this summer. This is the deck from my first class. Used some new fonts and colors!

Published in: Business, Technology, Education
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  • 1. Story Is InOur DNAMichael Weiss @mikepweissGlobal Innovation FellowsCal State LAJune 25, 2013
  • 2. Telling stories is as basic topeople as eating. More so, infact, for while foodmakes us live,STORIES ARE WHATMAKE OUR LIVESWORTH LIVINGRichard Kearney
  • 3. Campfires have been replaced withPROJECTORBULBSNancy Duarte
  • 4. The human brain not onlylooks for theUNEXPECTEDbut actually craves itGregory Berns
  • 5. Storytelling stops peoplelong enough to stickaround andLISTEN
  • 6. Your main objective:ELICITEMOTION
  • 7. Communication is theTRANSFEROF EMOTIONSeth Godin
  • 8. Rule #1EDUCATE
  • 9. Rule #2INSPIRE
  • 10. Rule #3ENGAGE
  • 11. Above all else:Just make meCARE

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