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Story Is In Our DNA
 

Story Is In Our DNA

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I am teaching at the Global Center for Innovation & Entrepreneurship this summer. This is the deck from my first class. Used some new fonts and colors!

I am teaching at the Global Center for Innovation & Entrepreneurship this summer. This is the deck from my first class. Used some new fonts and colors!

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    Story Is In Our DNA Story Is In Our DNA Presentation Transcript

    • Story Is InOur DNAMichael Weiss @mikepweissGlobal Innovation FellowsCal State LAJune 25, 2013
    • Telling stories is as basic topeople as eating. More so, infact, for while foodmakes us live,STORIES ARE WHATMAKE OUR LIVESWORTH LIVINGRichard Kearney
    • Campfires have been replaced withPROJECTORBULBSNancy Duarte
    • The human brain not onlylooks for theUNEXPECTEDbut actually craves itGregory Berns
    • Storytelling stops peoplelong enough to stickaround andLISTEN
    • Your main objective:ELICITEMOTION
    • Communication is theTRANSFEROF EMOTIONSeth Godin
    • Rule #1EDUCATE
    • Rule #2INSPIRE
    • Rule #3ENGAGE
    • Above all else:Just make meCARE