Mike Scopino gives a presentation on the future of web application design. He discusses how the landscape has changed with many new devices that can access the internet and emphasizes understanding user needs and expectations across different platforms. Scopino also stresses the importance of establishing purpose in design and focusing on experiences rather than just features.

1. Friday, September 16, 2011

2. – The –
FOREST
BEFORE
THE TREES
A discussion on the future of web application design
Friday, September 16, 2011

3. – HELLO, I’M –
MIKE SCOPINO
UX Strategist UI Designer Front-End Dev.
You can also call me @jefftheturtle
Friday, September 16, 2011

4. Customer
Support
Customer
Support
UX/UI UX/UI
Design Design
Marketing
Marketing
YOUR CHOICE
Friday, September 16, 2011

5. Once we had desktop browsers…
✴ Notebooks ✴ Televisions
✴ Ultrabooks ✴ Set-Top Boxes
✴ Netbooks ✴ Appliances
✴ Tablets ✴ Automobiles
✴ Smartphones ✴ Kiosks
✴ Browser
Extensions
Friday, September 16, 2011

6. “Forget what we have
taken for granted on
how consumers use
the Internet…”
There will be more mobile internet users than wireline users by 2015
Friday, September 16, 2011

7. The FOREST The TREES
✴ Product Spectrum ✴ Feature Set
✴ Audiences ✴ OS
✴ Platform Range ✴ Layout
✴ Product Lifespan ✴ Interface
✴ Competitors ✴ Aesthetic
✴ Marketing Channels
Friday, September 16, 2011

8. Project
Mgmt.
Brand QA
Proj.
Vision UI Des.
UI Design Mgmt. QA
(Product
Design)
UX/IA Development Analytics, Vision
Testing, Dev.
Feedback
Research Content Content Prod.
Strategy Product
Mgmt.
Mgmt.
EMBARK LAUNCH UPDATES
A Recipe For Success
Friday, September 16, 2011

9. Project
Mgmt.
Brand QA
Vision (Product Design) UI Design
UX/IA
Development
Research
Content
Strategy
Product
Mgmt.
CONCEPT
Let’s Focus LAUNC
Friday, September 16, 2011

10. –1–
CONTENT AND
UX/IA
(UX/IA stands for User Experience and Information Architecture)
Friday, September 16, 2011

11. “Your scientists were
so preoccupied with
whether or not they
could, they didn’t stop
to think if they should.”
Dr. Ian Malcom, Jurassic Park
Friday, September 16, 2011

12. Standardize and Differentiate Simultaneously
Friday, September 16, 2011

13. NEED EASE
WANT ENJOYMENT
Are we seeing
WOW
the pattern?
LAST
Friday, September 16, 2011

14. – Hell or High Water –
UNDERSTAND
BEFORE
THE FUNCTIONAL NEEDS OF
YOUR USERS
Friday, September 16, 2011

15. Evernote
Understand
the toolkit
and the
hard facts
about each
platform
Friday, September 16, 2011

16. Home Depot
Understand
a platform’s
physical use
environment
Friday, September 16, 2011

17. Fitness App
Understand
your budget
and timeline
in order to
execute
realistically
Friday, September 16, 2011

18. –2–
UI DESIGN
(UI stands for User Interface)
Friday, September 16, 2011

19. BLINK
& YOU’VE MISSED IT
Users place judgement in only 50 Milliseconds
Friday, September 16, 2011

20. – What does bad design tell a user? –
“Honey Badger
Don’t Give a S**t”
Randall, YouTube Sensation
Friday, September 16, 2011

21. – Not to be redundant, but –
UNDERSTAND
BEFORE
THE AESTHETIC EXPECTATIONS OF
YOUR USERS
Friday, September 16, 2011

22. Monster
Krop
Understand
what flavor
of aesthetic
defines
legitimacy
for your
audience
Friday, September 16, 2011

23. Garageband
Penultimate
Epicurious
Understand
relevant
real-world
interfaces
Friday, September 16, 2011

24. Flipboard
Understand
how to
translate an
experience
across your
platforms
Friday, September 16, 2011

25. Jetsetter
Understand
the value
in holistic
consistency,
whatever the
aesthetic or
interaction
Friday, September 16, 2011

26. – Your Barebones (I Just Woke Up) –
Takeaway
Friday, September 16, 2011

27. ABOVE ALL ELSE
Establish
Purpose
Friday, September 16, 2011

28. Design
Experiences
NOT JUST FEATURES
Friday, September 16, 2011

29. IN PURSUIT OF PERFECTION
Question
Everything
Friday, September 16, 2011

30. THANK YOU
Fresh Tilled Soil Mike Scopino
@FRESHTILLEDSOIL @JEFFTHETURTLE
(866) 929.9177
freshtilledsoil.com mikescopino.net
Friday, September 16, 2011