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Visual communications in business and PR
- 1. Visual communication in public relations AUT guest lecturer: Mikela Dennison (MCS)
- 2. Hi, nice to meet you The Clarity Business Master of Communications (First Class) bFM, Homebrew, Core, Cassette, PRiNZ, AUT Twitter: @mikelaPR IG & Pinterest: mikelaprnz Blog: Shape The Message
- 3. What we'll cover today Visuals today Infographics Annual reports Newsletters Corporate publications Social media PR's role in project managing and expectations
- 4. Human instinct We draw before we write
- 5. So, why visual? We recognise and process images faster than text Different and new images keep your content fresh (and get people exploring) Visual elements, when combined, keep people interested and the eye moving
- 8. Visual ARs Warby Parker's 2012 AR was retweeted 2000 times and they had three days of their highest sales ever Not just your financial reporting Opportunity to showcase your people, stories, successes and milestones Create a value-add approach i.e. data pullout
- 9. Infographics
- 10. Information graphics Turn complex data and process into interesting visuals Higher search engine rankings and click throughs Use as a selling or advocacy tool
- 11. Newsletters
- 14. Worth a thousand words Images can make or break a story Working with media = photos are a must Headshots, products, concepts, properties
- 15. Let's get social
- 20. Working with media and visuals
- 22. Your role as a PR pro
- 23. PR is central to the design process Message and concept Project management Client expectations Content creation Distribution and maximising reach
- 24. Some tips Work with a range of graphic designers, photographers, web devs Make sure your client understands timeframes, costs and outcomes Allow time for sign offs, edits, printing and distribution
- 25. Useful extra reading Warby Parker Annual Report 2013: http://blog.columnfivemedia.com/12- visual-content-lessons-from-warby-parkers- annual-report/ 10 visual annual reports: https:// zapier.com/blog/online-annual-reports/