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- 1. Social Media Awareness & Fundraising 12th April 2011
- 2. Agenda Principles Communication Goals Targeted Communications Social Media & Communications Stories Communications Platform Fundarising Management and Resources Measuring Effectiveness
- 3. 5 Principles Deeply understand your audience Set Communications Goals Don’t be afraid to try stuff… Measure everything Make changes
- 11. 11 What residents have told us Over 400 have difficulty reading Over 400 have difficulty writing Almost 1400 have long term health related illness Over 500 have a hearing impairment Over 200 have a learning impairment Over 600 are experiencing mental or emotional distress Almost 400 have a visual impairment Over 300 are wheelchair users Finally almost 1600 have a mobility impairment
- 13. 29 residents requested British Sign Language
- 14. 21 requested CD
- 15. Information has been requested in over 17 different languages
- 17. Where does Social Media Fit?
- 27. Phone PC/Laptop Mobile Public Access eMail Website Clients facebook twitter Stakeholders Ping.fm Drop box Producer/Listeners Services Employees Hootsuite Intranet
- 28. Fundraising