11. District PR objectives S specific - what exactly will we do M measurable goals A within the culture of Cabinet and clubs R realistic and achievable T limited by time
12. what do we do now? (channels, events etc) what works? what do we keep / abandon? Review the battle plan for PR
13. who are they where are they what do they already know what gets their interest how to reach them V2 audiences
14.
15. some-one using their networks to help Lions V2 key influencers
27. deadlines rule relies on easy to get news stories presented in black and white limited time for your story easy to get wrong human interest About TV
28. Radio types of radio 24/7 = information hunger convenience OBs
30. Be newsworthy something new human interest + benefit trends (local and national) quirky facts the St factor ( first, latest etc) images statistics your credibility
31. DG’s media calendar December Internl Volunteer Day School year ends Christmas November Remembrance Day Melbourne Cup End of university year October Mental Health Week Water Week Mental Health Week Breast Cancer Day September Start of spring Floriade Citizenship Day Father’s Day August Vietnam Veterans Day Missing Persons Week Hearing Awareness Month Literacy and Numeracy Week July Christmas in July Small Business Awards Diabetes Week June Environment Day Tax time Ski season May May Day Mother’s Day Law Week Heart Week Volunteer Week April April Fools Arthritis Awareness ANZAC Day Road safety Easter March Internl Women’s Day Clean up Australia Harmony Day Canberra Day February Return to school Valentines Day January New Year resolutions Australia Day Summer holidays Children with special needs Young people starting work
48. communications audit defining who we need to reach clear messages delivery systems time and money budget measure your marketing District/Club PR plan
49. early club PR meeting enlist talent set expectations (4/4/1) assemble content triple track strategy DG’s next steps
50.
51. Pr is not about resources it’s about resourcefulness