Thailand Google Partners Program.

1. ULTIMATE SUCCESS IN DIGITAL
DRIVEN WORLD
Katesara Parinyanusorn
Managing Director,Thinkplus Digital
Tuesday, June 17, 14

2. WHAT WE WILL COVERTODAY
• Let the digital advertising work harder for you
• Let’s start your first pitch today
Tuesday, June 17, 14

3. WHAT WE WILL COVERTODAY
• Let the digital advertising work harder for you
• Let’s start your first pitch today
Tuesday, June 17, 14

4. IMAGINE, IFYOU WERE ...
Web
Designers
Web
Developer
Mobile App
Developer
Production
House
What are your customers expectation?
Tuesday, June 17, 14

5. SUCCESS
Tuesday, June 17, 14

6. AAWARENESS
PREFERENCE
SALES
INFLUENCE
How do you define success
SPECIFIC GOALS
Tuesday, June 17, 14

7. RETURN ON INVESTMENT
IMPRESSIONS EYEBALLS
CLICKS LEADS
CONVERSION SALES
Tuesday, June 17, 14

8. KEYTAKEAWAY
• Your customers need success
• Define the specific goals
• Return on investment
Tuesday, June 17, 14

9. WHAT WE WILL COVERTODAY
• Let the digital advertising work harder for you
• Let’s start your first pitch today
Tuesday, June 17, 14

10. 4 STEPSTO STARTYOUR FIRST PITCH
•FIND CUSTOMER’ S MARKET OPPORTUNITIES
•UNDERSTANDYOUR CONSUMER BEHAVIOR
•NEVER FORGET ABOUT GOAL
•SOLUTIONS
Tuesday, June 17, 14

11. MARKET OPPORTUNITIES
• Quantitative Research | GoogleTrend
BRAND MATRIC
Tuesday, June 17, 14

12. MARKET OPPORTUNITIES
• Quantitative Research | GoogleTrend
CATEGORIES MATRIC
Tuesday, June 17, 14

13. MARKET OPPORTUNITIES
• Qualitative Research | Google Search
Tuesday, June 17, 14

14. AAWARENESS
PREFERENCE
SALES
INFLUENCE
Consumer Behaviors
SEGMENTATION
Digital Mom
Tuesday, June 17, 14

15. Tuesday, June 17, 14

16. SOLUTIONS
• SEARCH
• MOBILE
• YOUTUBE
Tuesday, June 17, 14

17. SEARCH
Tuesday, June 17, 14

18. Consumers trust search
50%of searched online as their primary source of
information during the ZMOT. Only 22% used the
company/brand website.
Tuesday, June 17, 14

19. And smartphone users are doing the same thing
90%
have searched for
local information
95%
of these people act
within 24 hours
Tuesday, June 17, 14

20. CYCLING IS POPULAR IN BANGKOK,YET
NO ONE ADVERTISING
Tuesday, June 17, 14

21. SEARCH CONTINUETO EVOLVE
Result Answer
Clicks Leads
SEARCH GIVEYOU ATOTAL CONTROLSearch Product terms
Category term
Location District
Province
Call to action Click to Call
Click to site
Location Map
Tuesday, June 17, 14

22. YOUTUBE
According to the CiscoVisual Networking Index, an ongoing initiative to track and forecast the
impact of visual networking applications, by 2017 video will account for 69 percent of all Web traffic.
And the majority of that traffic will come from non-PC devices
Tuesday, June 17, 14

23. Hub
VIDEO CONTENT ARCHITECTURE
Hero
Hygiene
Tuesday, June 17, 14

24. HERO
http://www.youtube.com/watch?v=HB3xM93rXbY
Tuesday, June 17, 14

25. HERO
http://www.youtube.com/watch?v=6lh7D2LMpTQ
Tuesday, June 17, 14

26. what you want to communicate
about your brand, packaged in a
story which
• makes an emotional connection
• is memorable
• invites further participation
hero content
Tuesday, June 17, 14

27. "With 1,000 million people watching YouTube, there are millions
who are just looking for instructions, information, solid advice."
Hygiene content
what your target
market are
searching for
what your
brand has to
say
Tuesday, June 17, 14

28. The videos go into greater depth on the various technical specifications and
functionality of as well as providing videos of interest to specific target
audiences.
The Hygiene Content Illustrates Product Benefits
Dynamic Steering video – 1M views Welcome To My Cab Webisode - 600k views
Tuesday, June 17, 14

29. Knorr Recipes
HYGIENEHow to…
Tuesday, June 17, 14

30. Millions of consumers are just looking for
instructions, information and solid advice
Tuesday, June 17, 14

31. HUB
Hygiene content
be the most compelling answer to
the question
discovered through search
Hub
regularly updated destination
and
valuable and engaging content
worth returning to
subscribe - like - follow
Hero Content
entertain and inspire with
emotional storytelling
promoted through advertising
Tuesday, June 17, 14

32. HUB
Tuesday, June 17, 14

33. 2x
1x
Unsubscribed
TV
Subscribed
Average Watch Time of Channel Content in Minutes
Build your HUB
Users who subscribe watch more of your content
Tuesday, June 17, 14

34. How-to’s, Demos,
Customer Service Original Series, Success
Stories, Passions, and Interests
Product launches &
seasonal campaigns
Align your content with your media buys and annual
marketing plan to engage the right audience
Hero
Multi-Channel Media
TV, Out of home, YouTube
Masthead, Engagement AdsHub
Targeted Media
TrueView In-Stream,
Engagement Ads
Hygiene
Intent based Media
TrueView In-Display,
Category Search
Tuesday, June 17, 14

35. THANKYOU
Tuesday, June 17, 14