Web design companies in London and website development companies worldwide are always hunting for new trends that will create a viral wave on the internet.

1. The New Age Webpage
Web
design
companies
in
London
and
website
development
companies worldwide are always hunting for new trends that will create a
viral wave on the internet. It will be innovative and will surge in popularity.
The job of internet marketing is to help customers locate the webpage it is
promoting. Once the customer has landed on the page, the overall quality of
the page must be capable to keep the customer engaged. This is critical and
goes much beyond the mundane statistics of bounce rate, time on site and
pages per visit. If the customer is not engaged it is a loss of precious
marketing dollar. Also it has a negative effect on the brand image and brand
recall. In this article we see some of the trends that are doing well in the
internet world. Organizations need to watch out for these trends.
1. Responsive and adaptive web design: In today’s world we are not sure
what display device the end user will use to see or visit our web page.
So website development companies are adopting what can be
called a uniform web design. In this way the webpage displays with
same reliability and clarity across all devices – laptops, desktops,
smartphones, tablets, pads and anything else. The responsive design
has a long way to go and needs to adapt seamlessly with any other
devices that may get launched in the future.

2. 2. Simplification: We now have too much digital clutter and information
overload. Every webpage has a message that it wants to convey to the
visitors. This is the core message. It can be about differentiation or a
deal or a new launch. This message needs to be about something that
can interest the customer. And this message needs to come out loud
and clear. A web design company in London can take the help of an
expert in Paris for behavioral preferences in minimalism
3. Infinite Scrolling: Pinterest made this popular and it became the talk of
the town. As the visitor scrolls down, new sections of the contents keep
on loading. So the user does not have to hop between pages. This
works very well for some websites. In such sites it might make sense to
have a fixed header to let the user jump to the relevant content. Some
website development companies are also rolling out single page
sites. This is good when the content is light.
4. Clean icons, bold colors: Apple probably made this a necessity. With
great screen clarity Apple virtually forced graphic artists to use fonts
that stand out and that too in interesting colors. The young and bold
generation like bold colors too. So if its Yahoo purple and no one likes it

3. – take heart they will talk about it. And we can always change the color
later
5. Content First: This should have been the first point. We all know the
age old saying that content is king. And the king still continues to
reign. We need to generate rich content and make them accessible and
searchable across platforms.